Dukang Soullink Alkoholisko dzērienu iepakojums — Wei Li

Darbs Dukang Soullink Alkoholisko dzērienu iepakojums, kura autors ir Wei Li, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2026

Dukang Soullink Alkoholisko dzērienu iepakojums

Autors: Wei Li

Klients: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Dukang Soullink Alkoholisko dzērienu iepakojums

Dukang Soullink ir iepakojuma dizains divu pudeļu stiprā alkoholiskā dzēriena dāvanu komplektam. Komplektā ir 580 mililitri Baijiu divās pudelēs — 322 un 258 mililitru tilpumā — ar 52 procentu alkohola saturu. Dāvanu kastes izmēri ir 125 x 96 x 160 milimetri. Kristāla faktūras pudelēs ir iegravēti skaņas viļņu raksti, un abas pudeles, novietotas blakus, veido vienu vienotu rakstu. Silikona paliktņi kastes iekšpusē absorbē triecienus. Dizains pārvērš ciešas draudzības tēmu vizuālā valodā, kas paredzēta kopīgai dzēriena baudīšanai un dāvināšanai.

Atzinība

Par Bronzas balva A' Design Award

Dukang Soullink Alkoholisko dzērienu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Dukang Soullink Alkoholisko dzērienu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Dukang Soullink Alkoholisko dzērienu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Dukang Soullink uses sound waves as an emotional carrier, turning flow rhythm into a visual language of soul resonance. Carved fading patterns symbolize the Eastern belief that "the more you drink, the deeper the feeling." The upper bottle reflects guarded dreams and glory; the lower, a solid foundation of lasting friendship, translating implicit Eastern bonds into a visual language for Gen Z.
Izmēri un iepakojums: Width 125mm x Depth 96mm x Height 160mm
Birkas: Social Baijiu, Confidant culture, Eastern philosophy, Sound waves, Emotional resonance
Ražošanas tehnoloģija: Visual Aesthetics: The twin gift box presents sound wave ripples with a symmetrical structure, and the crystal texture of the bottle body and the sound pattern carving form a light and shadow interaction. The circular main visual enhances the emotional image of "eternal cycle";
Craftsmanship details: The silicone pad shock absorption process balances protection and metaphorical meaning, and the color extension effect enhances visual layering, meeting the texture requirements of gifts;
User experience: The opening method of the gift box simulates "sound wave triggering", combined with emotional copywriting, allowing users to achieve emotional resonance during the unboxing process.
Dizaina izaicinājums: Concept innovation: transform the physical concept of "sound wave" into emotional design language, which is different from the historical and cultural narrative of traditional Baijiu, and create a design path of "sensory emotion";
Structural innovation: The complementary design of the twin gift box breaks the conventional single bottle packaging, forming a complete sound wave pattern after combination, guiding consumers' consumption awareness of "drinking together". Market positioning: focus on the segmentation scenario of "bosom friend friendship", and accurately cut into the emotional demand gap of the social Baijiu market through customized emotional copywriting and digital passwords.
Pētījums: Soullink directly hit the pain point of "shallow emotional expression" in the new retail market, metaphor the emotional resonance of the meeting of friends with the physical characteristics of sound waves, and upgrade Baijiu from "drinking consumer goods" to "emotional media". In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory. With the theme of "paying homage to the people who give support in life", it accurately covers business gifts, family and friends commemoration and other scenes, and fills the gap in emotional narrative of social Baijiu (two-pack combination product).
Iedvesma: The design inspiration comes from the emotional concept of "never forget, there must be echoes", paying tribute to the close friends who have supported each other in life. The circular main visual symbolizes the sound field of resonance between heaven and earth, metaphorically symbolizing the two-way and social nature of confidant dialogue.
Projekta ilgums: 2025-07-01
Darbības plūsma: 52% vol alcohol and 580ml total capacity meet the drinking and sharing needs of social Baijiu, and the capacity design (322ml+258ml) adapts to different scenarios of drinking habits. In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory.
Komandas dalībnieki: Liu Xinhui, Dong Jinghong, Li Wei