Tianyoude 4600 Alkoholisko dzērienu iepakojums — Sinong Wu

Darbs Tianyoude 4600 Alkoholisko dzērienu iepakojums, kura autors ir Sinong Wu, ir augsti novērtēts un ļoti prestižās 2026 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2026

Tianyoude 4600 Alkoholisko dzērienu iepakojums

Autors: Sinong Wu

Klients: Sinong Creative

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Tianyoude 4600 Alkoholisko dzērienu iepakojums

Tianyoude 4600 ir iepakojuma dizains Qingke liquor stiprajam dzērienam no Cjinhajas–Tibetas plato. Ilustrācijās attēloti augstkalnu reģiona sniegotie kalni un ledāji. Iepakojumam ir interaktīvs atvēršanas veids, tāpēc plato ainava atklājas brīdī, kad kaste tiek atvērta. Konstrukciju veido pārstrādāts gofrētais papīrs, un integrēts izgriezums veido iebūvētu rokturi, tāpēc iepirkumu maisiņš nav nepieciešams. Iekšpusē esošais kupons ļauj pudeli uzpildīt izvēlētos veikalos vai izmantot atkārtoti kā vāzi.

Atzinība

Par Sudraba balva A' Design Award

Tianyoude 4600 Alkoholisko dzērienu iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Tianyoude 4600 Alkoholisko dzērienu iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Tianyoude 4600 Alkoholisko dzērienu iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Tianyoude Qingke liquor packaging design, brand comes from the Qinghai Tibet Plateau. Design with the concepts of ecology, interactivity, and sustainability. High altitude visuals are brought to the design through illustrations. When opening the packaging, the interactive design concept gives consumers an immersive experience, like a public service advertisement that makes consumers feel the importance of environmental protection. Made of recycled corrugated paper, the structural design allows the packaging to come with a handle, eliminating the need for shopping bags and making it more environmentally friendly.
Izmēri un iepakojums: 265mmX160mmX160mm
Birkas: Plateau，Snow mountain，Interactive Packaging Design，Glacier，Environmentally friendly packaging design，Snow leopard
Ražošanas tehnoloģija: The packaging is made of recycled corrugated paper, which has the characteristics of lightweight, easy processing, and low cost. More than 80% of it can be recycled and reused without incineration pollution. The waste can be naturally degraded or reused, and the recycling technology is mature and cost-effective. The structural design provides a handle for packaging, eliminating the need for shopping bags and making them more environmentally friendly. Inside the box, a redemption voucher is designed, which consumers can bring to designated stores to pack wine or serve as a vase, achieving the reuse of the bottle body.
Dizaina izaicinājums: The most difficult part of this project is how to express the brand's regional attributes. The brand is located in the highest place in the world - the Qinghai Tibet Plateau, which is above the snow line all year round.
The packaging design adopts an interactive opening method, showcasing the beautiful scenery of plateau snow capped mountains and glaciers through the moment consumers open it. The overall design adopts a unique visual beauty combined with sustainable and environmentally friendly corrugated paper production. At the same time, the integrated cutting design allows the packaging to come with a "handle", eliminating the need for shopping bags
In the design, we combined unique brand culture and regional culture for the design. All of this is a new design that has not appeared in traditional Chinese liquor. Not only does it consider environmental protection and sustainability, but it also brings consumers high-end and interactive visual enjoyment, while conveying the brand's natural and ecological culture to consumers.
Pētījums: The designer combines the brand's unique high-altitude environment and uses illustrations in this project to reflect the beauty of the brand and products through the interactivity and sustainability of the packaging when opened. To attract consumers and make them feel the "spiritual enjoyment" and "environmentally friendly packaging can also reflect the quality of the product".
Iedvesma: In China, the packaging of alcoholic beverages is too luxurious, and most brands use environmentally unfriendly materials to reflect the uniqueness and value of their products. The designer of this project achieved this goal through the unique environment of Tianyoude brand plateau, using illustrations and combining the interactivity and environmental friendliness of packaging to create a brand unique beauty and express product quality. At the same time, it also conveys the concepts of ecology, nature, and purity to consumers, and environmentally friendly materials can be designed to convey the uniqueness and value of products.
Projekta ilgums: The project started design in Chengdu in December 2024 and was completed in Chengdu in the first quarter of 2025.
Darbības plūsma: The packaging adopts an interactive opening method, showcasing the beautiful scenery of plateau snow capped mountains and glaciers through the moment consumers open it. The overall design adopts a unique visual beauty combined with sustainable and environmentally friendly corrugated paper production. At the same time, the integrated cutting design allows the packaging to come with a "handle" without a shopping bag, making it easy to use this packaging. All of this is not present in similar packaging designs. Bringing spiritual enjoyment to consumers, while also benefiting the environment.
Patenti: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Komandas dalībnieki: Sinong Wu
Attēlu autori: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.