Darbs Cafe Guardiao Kafijas iepakojums, kura autors ir Tipz, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2026

Cafe Guardiao Kafijas iepakojums

Autors: Tipz

Klients: Cooabriel

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Cafe Guardiao Kafijas iepakojums

Cafe Guardiao ir iepakojuma dizains premium klases grauzdētai un maltai kafijai, ko ražo Brazīlijas kooperatīvs. Vizuālās identitātes pamatā ir erceņģeļa ilustrācija, zīmēta gravīras stilā, kur aizsargājošie spārni ir dominējošais grafiskais elements. Izteiksmīga tipogrāfika rada skaidru vizuālo hierarhiju tirdzniecības vietā. Etiķetes josla norāda grauzdējuma pakāpi, kooperatīva izcelsmi un 100 procentu tīro conilon saturu. Fleksogrāfijas druka uz krafta un matēti laminētiem materiāliem piešķir iepakojumam matētu apdari un taktilu virsmu.

Atzinība

Par Bronzas balva A' Design Award

Cafe Guardiao Kafijas iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Cafe Guardiao Kafijas iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Cafe Guardiao Kafijas iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Izmēri un iepakojums: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Birkas: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Ražošanas tehnoloģija: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Dizaina izaicinājums: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Pētījums: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Iedvesma: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Projekta ilgums: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Darbības plūsma: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Komandas dalībnieki: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro