China Moutai Mazumtirdzniecības veikala interjera dizains — Scene Aesthetics Design Co., Ltd

Darbs China Moutai Mazumtirdzniecības veikala interjera dizains, kura autors ir Scene Aesthetics Design Co., Ltd, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

BronzasInterjers· 2026

China Moutai Mazumtirdzniecības veikala interjera dizains

Autors: Scene Aesthetics Design Co., Ltd

Klients: Scene Aesthetics Design Co., Ltd

Bronzas balva A' Design Award ieguvējs kategorijā Interjers

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Krāsas

Dizains

Par China Moutai Mazumtirdzniecības veikala interjera dizains

China Moutai ir 317 kvadrātmetru liels mazumtirdzniecības veikala interjera dizains, kas radīts kā baijiu zīmola pieredzes telpa. Dizains apvieno produktu izstādīšanu ar interaktīvām instalācijām. Sorgo un kviešu graudi ir izkārtoti ritmiskās rindās, lai izteiktu reģionālo identitāti. Krāsu aplis parāda, kā dzēriena tonis mainās līdz ar izturēšanas laiku, savukārt aromātu siena skaidro mērces tipa aromātus ar grafiku un smaržu moduļu palīdzību. Perforēti aizslietņi atgādina māla trauku mikroporas un kalpo kā telpas dalītāji. Krāsu paleti veido gaišs koks, metāla detaļas, austerpelēkas un gandrīz baltas apdares.

Atzinība

Par Bronzas balva A' Design Award

China Moutai Mazumtirdzniecības veikala interjera dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka China Moutai Mazumtirdzniecības veikala interjera dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. China Moutai Mazumtirdzniecības veikala interjera dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Izmēri un iepakojums: 317 square meters
Birkas: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Ražošanas tehnoloģija: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Dizaina izaicinājums: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Pētījums: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Iedvesma: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Projekta ilgums: The first flagship store is expected to open in Singapore in June 2026.
Darbības plūsma: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Komandas dalībnieki: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang