Mountain River and Sage Baijiu dāvanu komplekta iepakojums — Yao Wu

Darbs Mountain River and Sage Baijiu dāvanu komplekta iepakojums, kura autors ir Yao Wu, ir augsti novērtēts un ļoti prestižās 2026 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2026

Mountain River and Sage Baijiu dāvanu komplekta iepakojums

Autors: Yao Wu

Klients: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Mountain River and Sage Baijiu dāvanu komplekta iepakojums

Mountain River and Sage ir dāvanu komplekta iepakojuma dizains baijiu — ķīniešu destilētajam alkoholiskajam dzērienam. Ārējais apvalks izgatavots no matēta balta mākslas papīra ar minimālistisku bronzas folijas spieduma rakstu. Iekšpusē kodeksa stila kaste no inženierkoksnes ar ozola finierējumu atveras kā grāmata. Iekšējais vāks atlokās, atklājot panorāmisku Tai kalna un Dzeltenās upes ilustrāciju, kas iespiesta uz teksturēta papīra un ietver trīs pudeles un sertifikātu. Dizains balstās Šaņdunas provinces kultūras ģeogrāfijā. Minimālistiska un moderna pieeja aizstāj alkoholisko dzērienu iepakojumos ierasto retro stilistiku.

Atzinība

Par Sudraba balva A' Design Award

Mountain River and Sage Baijiu dāvanu komplekta iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Mountain River and Sage Baijiu dāvanu komplekta iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Mountain River and Sage Baijiu dāvanu komplekta iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Izmēri un iepakojums: Length 300mm x Width 240mm x Height 190mm
Birkas: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Ražošanas tehnoloģija: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Dizaina izaicinājums: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Pētījums: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Iedvesma: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Projekta ilgums: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Darbības plūsma: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
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Komandas dalībnieki: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
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