Cistanche Desertico Dzērienu iepakojums — Lei Wen

Darbs Cistanche Desertico Dzērienu iepakojums, kura autors ir Lei Wen, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2026

Cistanche Desertico Dzērienu iepakojums

Autors: Lei Wen

Klients: Tocreate Brand

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Cistanche Desertico Dzērienu iepakojums

Cistanche Desertico ir iepakojuma dizains augu izcelsmes dzērienam, kas izgatavots ar cistanche deserticola peptīdu. Iepakojums ir kompakta kastīte, kas viegli ievietojas somā. Konstrukcija ir viegla un modulāra, tāpēc dzērienu no tās var izņemt pēc viena atvēršanas soļa. Kastīte ir izgatavota no balta kartona ar zelta folijas spiedumu, kas atbalsta minimālistisku un formālu vizuālo stilu. Dizains attālinās no tradicionālā tonizējošo dzērienu iepakojuma smagnējā izskata un pielāgojas jauno biroja darbinieku ikdienas paradumiem.

Atzinība

Par Bronzas balva A' Design Award

Cistanche Desertico Dzērienu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Cistanche Desertico Dzērienu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Cistanche Desertico Dzērienu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Izmēri un iepakojums: 230*158*145毫米
Birkas: Big health brands, plant-based beverages, packaging design
Ražošanas tehnoloģija: White cardboard box with gold foil stamping.
Dizaina izaicinājums: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Pētījums: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Iedvesma: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Projekta ilgums: The project will be launched in 2025 and enter the production and sales phase.
Darbības plūsma: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Patenti: donge ejiao
Komandas dalībnieki: LEO