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Twin Lotus Herbaliste Eco-friendly Pack Zobu Diegu Iepakojums — Prompong Hakk

Darbs Twin Lotus Herbaliste Eco-friendly Pack Zobu Diegu Iepakojums, kura autors ir Prompong Hakk, ir augsti novērtēts un ļoti prestižās 2016 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.


DzelzsIepakojums· 2016

Twin Lotus Herbaliste Eco-friendly Pack Zobu Diegu Iepakojums

Autors: Prompong Hakk

Klients: Twin Lotus

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Twin Lotus Herbaliste Eco-friendly Pack Zobu Diegu Iepakojums

Sākotnēji projekts sākās ar parastu zobu diegu plastmasas iepakojuma dizainu, kad komanda saprata, cik daudz atkritumu rada šis segments, un sāka pārdomāt savu pieeju. Ideja bija izveidot videi draudzīgu iepakojumu, ko varētu izmantot atkārtoti, uzpildot kvēldiegu. Tomēr tam bija jēga tikai tad, ja cilvēki varēja un gribēja glabāt kastīti ilgāku laiku. Mērķis bija izveidot Zippo līdzīgu pieredzi, dizainu, kas darbojās labi, izskatās lieliski un varētu būt visur, pārvēršot videi draudzīgu ideju par iecienītu aksesuāru.

Atzinība

Par Dzelzs balva A' Design Award

Twin Lotus Herbaliste Eco-friendly Pack Zobu Diegu Iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Twin Lotus Herbaliste Eco-friendly Pack Zobu Diegu Iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Twin Lotus Herbaliste Eco-friendly Pack Zobu Diegu Iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības
The purpose of the packaging project was to rethink the use and plastic waste of Dental Floss packaging. Our packaging design is made from long lasting tin plated steel which is formed into an icy fresh box that accepts dental floss refills. We placed an augmenting mirror inside the lid for quick check-ups. Our design can be easily carried around during the day and also allows for quick conversation and habitual user interaction.
Izmēri un iepakojums
Width 59,6mm x Length 46,6mm x Height 22mm
Birkas
Green Design, FMCG Packaging, Herbaliste, Eco-friendly
Ražošanas tehnoloģija
Tin plated steel is very versatile and flexible to work with, allowing you to emboss all sorts of artwork and color them in various tones. It has an iconic heritage of shear endless box designs. We designed the crystal ice look as a contemporary form inspired by the fresh mint of the dental floss. It was perfectly fitted to the production requirements and yet completely new to the range of samples from our vendor. In our case both top and bottom of the box are drawn out. The ice crystals and box are formed at the same time in one process.
Dizaina izaicinājums
After realizing the waste argument the studio was most worried about getting our client on board. We felt very dedicated to our discovery and saw a real opportunity to bring some change. Fortunately the client saw eye to eye, partially because our approach made sense but mostly because the awareness for green Design in our client’s market was changing for the better. The hardest part of the project was to convince our client to convert to a greener packaging choice and abandon the commercial look for a cleaner, toned down design using recycled paper and single tone soy ink. Finally we arrived at both an eco-friendly case albeit not the green packaging concept.
Pētījums
There was no official research inquiry for our project. All insight was gathered by the local Designer pool and the studio members. The waste argument was discovered by in-house brain storming of previous plastic based packaging, a practice we hold in our studio to find possible improvements of conceptual Designs. The winning Design was hand-picked by the client.
Iedvesma
Originally we were designing a plastic packaging for our client's dental floss when we realized how much waste this segment created and started to rethink our approach. Our idea was to create a packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep this box for longer. So we looked at better materials and settled on tin plated steel, the century old choice for candy boxes, perfect for embossing and coloring.
Projekta ilgums
The Design process took us about 3 months from ideation to final data. Designing started roughly around early winter 2014. Manufacturing took another 3 months for complete realization. Product is currently being prepped for launch.
Darbības plūsma
Our Design needed to win the affection of our users if it was to be used and kept for a longer period of time. Ideally we aimed to 'Zippo' our case so that users would interact with the Design as a habit. We aimed at designing a conversation and encouraging natural user interaction. More importantly refilling works effortlessly with the finger lift off design and checking for floss remainder is quick through the built-in gauge, a feature that many floss packaging omit.
Komandas dalībnieki
Kamthon Leelertphan,
Prompong Hakk,
Surakead Hemwimon

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