Pastry Gift Box Dāvanu Kaste — Fudesign - Kazuo Fukushima

Darbs Pastry Gift Box Dāvanu Kaste, kura autors ir Fudesign - Kazuo Fukushima, ir augsti novērtēts un ļoti prestižās 2019 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2019

Pastry Gift Box Dāvanu Kaste

Autors: Fudesign - Kazuo Fukushima

Klients: Shanghai Yuyuan（group）co. Ltd

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Pastry Gift Box Dāvanu Kaste

Mr Qiao ir Yu Yuan konditorejas izstrādājumu zīmols. Zīmola mērķis ir izplatīt un radīt labu informāciju par ainavu vietu un Šanhajas pilsētu. Dizaina iedvesma nāk no Šanhajas vēsturiskās arhitektūras, pārstāv unikālo kultūru. Radošais dizains absorbēja arhitektūras kvintesenci, kas varētu būt simbolisks vecā Šanhajas stila attēls, kas sajaukts ar mūsdienu stilu. Tas padara dāvanu iepakojumu piesaistīja tūristus iegādāties kā vietējo specialitāti.

Atzinība

Par Sudraba balva A' Design Award

Pastry Gift Box Dāvanu Kaste ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Pastry Gift Box Dāvanu Kaste būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Pastry Gift Box Dāvanu Kaste ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Izmēri un iepakojums: Width 250 mm x Depth 250 mm x Height 32 mm
Birkas: Food, Package, Logo, Old Shanghai,
Ražošanas tehnoloģija: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Dizaina izaicinājums: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Pētījums: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Iedvesma: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Projekta ilgums: The project started in November 2018 in Shanghai and finished in January 2019.
Darbības plūsma: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Komandas dalībnieki: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing