Ningxiahong Rock Painting Bronze Script Dzēriena Pudele — Sunkiss Design Team

Darbs Ningxiahong Rock Painting Bronze Script Dzēriena Pudele, kura autors ir Sunkiss Design Team, ir augsti novērtēts un ļoti prestižās 2020 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2020

Ningxiahong Rock Painting Bronze Script Dzēriena Pudele

Autors: Sunkiss Design Team

Klients: The Ningxiahong Wolfberry Liquor

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Ningxiahong Rock Painting Bronze Script Dzēriena Pudele

Helānas kalnu klinšu gleznas pārstāv ķīniešu kultūru un slaveno Ningxia kultūras mantojumu, savukārt bronzas skripts ir no bronzas izstrādājumiem. Tāpēc Dizaineris apvieno šos divus reprezentatīvos elementus kā pudeles iesaiņojuma dizaina kultūras identitātes galvenos simbolus un integrē šo produktu ar tradicionālo ķīniešu kultūru, lai uzlabotu augstas klases patērētāju kultūras identitāti ar šo produktu.

Atzinība

Par Bronzas balva A' Design Award

Ningxiahong Rock Painting Bronze Script Dzēriena Pudele ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Ningxiahong Rock Painting Bronze Script Dzēriena Pudele būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Ningxiahong Rock Painting Bronze Script Dzēriena Pudele lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Izmēri un iepakojums: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Birkas: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Ražošanas tehnoloģija: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Dizaina izaicinājums: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Pētījums: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Iedvesma: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Projekta ilgums: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Darbības plūsma: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Komandas dalībnieki: Design Leader: Zhou Hong; Design Director: Wu Changzhi