Save The Turtle Mīkla — Zagazoo Busy Bag

Darbs Save The Turtle Mīkla, kura autors ir Zagazoo Busy Bag, ir augsti novērtēts un ļoti prestižās 2020 Dzelzs balva A' Design Award ieguvējs kategorijā Rotaļlietu, spēļu un hobija produktu dizains.

DzelzsRotaļlieta· 2020

Save The Turtle Mīkla

Autors: Zagazoo Busy Bag

Klients: Zagazoo Busy Bag

Dzelzs balva A' Design Award ieguvējs kategorijā Rotaļlieta

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Krāsas

Dizains

Par Save The Turtle Mīkla

Glābiet bruņurupuci 4 - 8 gadus veciem bērniem vienkārši un izklaidējoši iepazīstina plastmasas kaitīgo ietekmi uz jūru un jūras radībām, izmantojot labirinta mīklu. Bērni spēlē dažādas viktorīnas un uzvar, pārvietojot jūras bruņurupuci pa taku, līdz tas sasniedz drošu vietu. Vairāku viktorīnu atkārtošana un risināšana mudina bērnus mainīt izturēšanos pret plastmasas lietošanu un pastiprina ideju.

Atzinība

Par Dzelzs balva A' Design Award

Save The Turtle Mīkla ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Save The Turtle Mīkla būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Save The Turtle Mīkla tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: "Save The Turtle" explains to children aging 4-8 how harmful plastic is for sea turtles, (as they mistake it for food and die) through a maze puzzle game. In each quiz, they have to save the turtle from the harmful plastic (visualized as a bottle and plastic bag) and take it to a safe place. Doing more and more quizzes strengthens the idea in their minds that plastic is harmful.
Izmēri un iepakojums: The maze part consists of 4 square pieces and a frame, so in total it is 220 mm x 220 mm x 5 mm. It comes along with a booklet (170 x 140 mm) and small wooden pieces: 2 turtles, 2 bottles and 2 plastic bags, each is 10 mm x 10 mm x 3 mm. The packaging is a pouch 280 x 250 mm.
Birkas: save turtle, sustainable, ecosystem, eco-friendly, edutainment, out of home play, busy bag, environment
Ražošanas tehnoloģija: The puzzle is made of durable MDF wood accompanied with a printable booklet. Ideally, the game should be 100% eco-friendly or 100% recyclable. This was not fully realizable/or feasible at that time, but it is plastic-free.
Dizaina izaicinājums: Solving a maze from a booklet is not a very simple task for a 4 or 5 years-old child, as the 4 maze pieces look very similar to each other. Stickers with different sea elements like a star, bubbles, etc. were put on the pieces of the maze to make it more identifiable. The game includes two different levels that make the game more challenging and suitable for a broader age bracket.
Pētījums: Children will not change their behavioral patterns, if they do not understand and memorize the reasons for this change. Establishing a new piece of information in the brain of a child could be done through repetition, but education and repetition should not be boring. That's why learning combined with play is a perfect tool. The team conducted the research before and after the game was prototyped. It was clear that children memorized how dangerous plastic is for sea turtles and spread awareness to adults.
Iedvesma: Awareness campaigns about human activities that are harming the sea and sea creatures are growing stronger than ever before.
It has become everybody's responsibility to save the environment through sensible and responsible actions. How about children? Are they even aware of the problem, or is it about time that they start to take part in this movement?
Projekta ilgums: The project started in April 2019 in Cairo, Egypt and launched in August 2019 in Cairo. The product was available for sale on Zagazoo's social media platforms starting August 2019. Ever since it has become one of the most selling products.
Darbības plūsma: The game starts with an explanation of how plastic is harming the sea turtles. The child can start with any quiz (out of 24 quizzes) and tries to imitate the puzzle quiz seen in the booklet by putting the 4 wooden puzzle pieces in the right place. Then he/she solves the maze quiz by taking the sea turtle to a safe place, where the plant is and avoids the plastic bottle and bag.
Komandas dalībnieki: Co-Founder of Zagazoo: Marina Adel Zaghloul
Attēlu autori: Image #1 : Photographer Marina Zaghloul / Illustrator Christine Zaghloul / Save the Turtle, 2019