Mi Watch Li Bai Viedā pulksteņa iepakojums — Xiaomi

Darbs Mi Watch Li Bai Viedā pulksteņa iepakojums, kura autors ir Xiaomi, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2020

Mi Watch Li Bai Viedā pulksteņa iepakojums

Autors: Xiaomi

Klients: Xiaomi

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Mi Watch Li Bai Viedā pulksteņa iepakojums

Mi Watch Li Bai ir iepakojums, kas radīts viedajam pulkstenim. Kaste ir izgatavota no papīra un tur papīra masas paliktni, tāpēc plastmasa netiek izmantota. Iepakojuma ciparnīcas zonai ir uzklāta trīsdimensiju hologramma. Aplūkojot kasti no dažādiem leņķiem, šķiet, ka ūdens vilnīši plūst. Reljefa druka un īpaša tinte atveido ciparnīcas un siksniņas izskatu un tekstūru. Pulkstenis atrodas uz paliktņa paaugstinātās daļas, nevis iedobumā, tāpēc šķiet, ka pulkstenis lidinās. Iepakojuma izmēri ir 295 x 79 x 49 milimetri.

Atzinība

Par Sudraba balva A' Design Award

Mi Watch Li Bai Viedā pulksteņa iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Mi Watch Li Bai Viedā pulksteņa iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Mi Watch Li Bai Viedā pulksteņa iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Izmēri un iepakojums: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Birkas: Smart watch, packaging, 3D hologram, black, technology
Ražošanas tehnoloģija: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Dizaina izaicinājums: The packaging design of Mi Watch stands out its characteristics of high technology.
Pētījums: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Iedvesma: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Projekta ilgums: December 2019 in Beijing and finished in February in Beijing, China.
Darbības plūsma: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patenti: Copyrights belong to Xiaomi, 2020
Komandas dalībnieki: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Attēlu autori: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han