Atelier Intimo Flagship Fivarotana Antsinjarany nataon'i O and O Studio Ltd

Ny endrika Atelier Intimo Flagship Fivarotana Antsinjarany nataon'i O and O Studio Ltd dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Habaka Anatiny ary Fampisehoana.

VolafotsyAnatiny· 2021

Atelier Intimo Flagship Fivarotana Antsinjarany

nataon'i O and O Studio Ltd

Mpanjifa: O&O Studio

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Anatiny

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #110753

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Atelier Intimo Flagship Fivarotana Antsinjarany

Ny tontolontsika dia tratran'ny viriosy tsy mbola nisy hatrizay tamin'ny taona 2020. Atelier Intimo voalohany Flagship noforonin'i O sy O Studio dia aingam-panahy avy amin'ny foto-kevitra momba ny fahaterahana indray ny tany may, izay midika ny fampidirana hery manasitrana ny natiora izay manome fanantenana vaovao ho an'ny olombelona. Na dia misy habaka mampientam-po aza novolavolaina izay ahafahan'ny mpitsidika mandany fotoana hisaintsainana sy hieritreritra amin'ny fotoana sy toerana toy izany, dia misy andian-javakanto koa noforonina mba hanehoana tanteraka ny tena toetran'ny marika. Ny Flagship dia tsy toeram-pivarotana mahazatra, fa sehatra fampisehoana ny Atelier Intimo.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Atelier Intimo Flagship Fivarotana Antsinjarany, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Atelier Intimo Flagship Fivarotana Antsinjarany. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Atelier Intimo Flagship Fivarotana Antsinjarany dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Refy & Fonosana: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Marika: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Teknolojia Famokarana: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Fanamby Endrika: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Fikarohana: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Aingam-panahy: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Faharetan'ny Tetikasa: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Fizotr'asa: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Mpikambana ao amin'ny Ekipa: Suzanne Li
Eric Chan
Katt Chung Yap
Loharanon-tsary: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo