Amaro Ny Fivarotana Lifestyle nataon'i Leticia Nobell

Ny endrika Amaro Ny Fivarotana Lifestyle nataon'i Leticia Nobell dia mpandresy sarobidy amin'ny 2022 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Habaka Anatiny ary Fampisehoana.

VolafotsyAnatiny· 2022

Amaro Ny Fivarotana Lifestyle

nataon'i Leticia Nobell

Mpanjifa: Amaro

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Anatiny

11,786

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #131705

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Amaro Ny Fivarotana Lifestyle

Ny fivarotana ara-batana Amaro vaovao dia taratry ny marika fomba fiaina iray, mampifandray ny vehivavy amin'ny lamaody, ny famolavolana, ny teknolojia, ny hatsaran-tarehy ary ny fahasalamana amin'ny sokajy samihafa ao anatin'ny firafitry ny fluid. Ny curve sy ny tsipika vehivavy vehivavy, ny fahatsoran'ny akora sy ny fampidirana ny natiora dia nanentana an'ity famolavolana ity, izay hahatsapan'ny mpanjifa ho raisina an-tanan-droa sy hifalifaly amin'ny toerana iray izay, miaraka amin'izay koa, minimalist sy manankarena, teknolojia ary cozy, maoderina sy mafana, mamadika ny mifanohitra ho fameno.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Amaro Ny Fivarotana Lifestyle, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Amaro Ny Fivarotana Lifestyle. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Amaro Ny Fivarotana Lifestyle dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Refy & Fonosana: Total floor area is 1300 square meters
Marika: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Teknolojia Famokarana: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Fanamby Endrika: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Fikarohana: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Aingam-panahy: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Faharetan'ny Tetikasa: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Fizotr'asa: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Mpikambana ao amin'ny Ekipa: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Loharanon-tsary: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso