KGI Bank Tranokala Banky nataon'i Frog Singapore

Ny endrika KGI Bank Tranokala Banky nataon'i Frog Singapore dia mpandresy sarobidy amin'ny 2022 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Tranokala sy Tranonkala.

VyTranonkala· 2022

KGI Bank Tranokala Banky

nataon'i Frog Singapore

Mpanjifa: frog Singapore

Mpandresy A' Design Award Vy amin'ny Sokajy Tranonkala

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #136784

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny KGI Bank Tranokala Banky

Ny KGI Bank dia tranokala mikarakara ny endriny arakaraka ny fitaovana ampiasaina (responsive), natao ho an'ny banky iray izay misy orin'asa zanaka efatra. Ity tranokala ity dia mampiseho ny mombamomba ny orinasa sy ny mpanjifa tsotra ao anaty traikefa iray voaray ho iray ihany. Foto-kevitra ara-pahitana tsotsotra kokoa no ahafahan'ny mpanjifa mahita ny lafiny samihafa ananan'ny banky, ambaratonga tsirairay. Ny mikro-animation dia manampy amin'ny fifandraisana ara-pihetseham-po amin'ny fifampiraharahana mahazatra. Ny antso hiasa (calls to action) sy ny fitaovana matetika ampiasaina dia napetraka akaikin'ny mifanaraka amin'izany mba hanohanana ny dingana manaraka. Ny fitrandrahana nohatsaraina dia manome tarihana malefaka eo anelanelan'ny fizarana samihafa an'ireo orin'asa zanaka. Ny sehatra fampiasan'ny mpampiasa (user interface) dia noforonina tao amin'ny Figma.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana KGI Bank Tranokala Banky, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana KGI Bank Tranokala Banky. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana KGI Bank Tranokala Banky dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Refy & Fonosana: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Marika: User Experience, User Interface Design, Design System, Website, Responsive
Teknolojia Famokarana: The user interface of this website was designed in Figma.
Fanamby Endrika: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Fikarohana: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Aingam-panahy: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Faharetan'ny Tetikasa: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Fizotr'asa: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Mpikambana ao amin'ny Ekipa: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Loharanon-tsary: frog Singapore, 2022