Amplifying Identity Primary Function: Famolavolana Anatiny ho an'ny Birao nataon'i DB and B Pte Ltd

Ny endrika Amplifying Identity Primary Function: Famolavolana Anatiny ho an'ny Birao nataon'i DB and B Pte Ltd dia mpandresy sarobidy amin'ny 2022 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Habaka Anatiny ary Fampisehoana.

VolafotsyAnatiny· 2022

Amplifying Identity Primary Function: Famolavolana Anatiny ho an'ny Birao

nataon'i DB and B Pte Ltd

Mpanjifa: DB&B Pte Ltd

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Anatiny

17,022

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #137777

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Amplifying Identity Primary Function: Famolavolana Anatiny ho an'ny Birao

Ny Amplifying Identity dia famolavolana anatiny ho an'ny birao izay ao amin'ny Asia Square any Singapoura. Ny toeram-piasana dia mirefy ambaratonga telo ary mahasahana velaran-tany 9.300 metatra toradroa amin'ny ankapobeny. Toerana fiaraha-miasa dimampolo sy efitrano fivoriana lehibe dimy no mizara amin'ireo ambaratonga mba hanohanana ny fiasa mora miovaova sy mifangaro. Sary an-tsehatra manokana no ampiharina amin'ireo lalantsara sy ireo habaka amin'ny rindrina mba hanehoana ny kolontsain'ny orinasa, ny fitsipiky ny fitarihana ary ny tantara. Karipetra vita amin'ny fitaovana maharitra, loko manana singa organika mora mihahaka ambany ary jiro voazara faritra no ampiasaina mba hametrana fetra amin'ny fiantraikany amin'ny tontolo iainana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Amplifying Identity Primary Function: Famolavolana Anatiny ho an'ny Birao, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Amplifying Identity Primary Function: Famolavolana Anatiny ho an'ny Birao. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Amplifying Identity Primary Function: Famolavolana Anatiny ho an'ny Birao dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Refy & Fonosana: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Marika: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Teknolojia Famokarana: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Fanamby Endrika: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Fikarohana: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Aingam-panahy: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Faharetan'ny Tetikasa: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Mpikambana ao amin'ny Ekipa: Ricardo Celis
Victor Wong
Loharanon-tsary: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/