Movie Boxed Fampielezan-dahatsoratra nataon'i Shaoyang Chen

Ny endrika Movie Boxed Fampielezan-dahatsoratra nataon'i Shaoyang Chen dia mpandresy sarobidy amin'ny 2023 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VarahinaDokambarotra· 2023

Movie Boxed Fampielezan-dahatsoratra

nataon'i Shaoyang Chen

Mpanjifa: AyDaDa

Mpandresy A' Design Award Varahina amin'ny Sokajy Dokambarotra

32,739

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #146280

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Movie Boxed Fampielezan-dahatsoratra

Ny Movie Boxed dia fampielezan-dahatsoratra noforonina ho an'ny fampiroboroboana voalohany ny sarimihetsika Boxed. Ny fampielezan-dahatsoratra dia mitondra ny fanoharana momba ny vata amin'ny fampiharana rehetra. Ny fizarana lohateny, ny fiafaran'ny mpiara-miasa, ny poster, ny tapakila, ny fahazoan-dalana ho an'ny mpanao gazety, ny fehin-tanana ary ny poster mihetsiketsika eny amin'ny fiantsonan'ny bus dia manaraka hevitra iray. Ny endri-tsoratra dia voalamina araka ny endrika vata henjana, ao anatin'izany ny marika famaritana. Ny endri-tsoratra taloha, henjana sady mavesatra, dia mifanentana amin'ny lokon'ny sarimihetsika manana toetra fahiny. Fehin-tanana mampahatsiahy ny gadran-tanana no omena ny mpijery eo am-baravaran'ny efitrano fampiononana.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Movie Boxed Fampielezan-dahatsoratra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Movie Boxed Fampielezan-dahatsoratra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Movie Boxed Fampielezan-dahatsoratra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Refy & Fonosana: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Marika: Branding, Campaign, Graphic Design
Teknolojia Famokarana: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Fanamby Endrika: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Fikarohana: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Aingam-panahy: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Faharetan'ny Tetikasa: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Fizotr'asa: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Patanta: Copyrights belong to Alam Virk and Shaoyang Chen
Loharanon-tsary: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber