Diageo Travel Retail Famolavolana Anaty Trano ho an'ny Fivarotana nataon'i L'Atelier Five Ltd.

Ny endrika Diageo Travel Retail Famolavolana Anaty Trano ho an'ny Fivarotana nataon'i L'Atelier Five Ltd. dia mpandresy sarobidy amin'ny 2025 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Habaka Anatiny ary Fampisehoana.

VarahinaAnatiny· 2025

Diageo Travel Retail Famolavolana Anaty Trano ho an'ny Fivarotana

nataon'i L'Atelier Five Ltd.

Mpanjifa: L'Atelier Five Ltd

Mpandresy A' Design Award Varahina amin'ny Sokajy Anatiny

12,929

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #167830

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Diageo Travel Retail Famolavolana Anaty Trano ho an'ny Fivarotana

Diageo Travel Retail dia famolavolana anaty trano karazana "shop-in-shop" natao ho an'ny terminal luxe ao amin'ny Seranam-piaramanidina Iraisam-pirenena Incheon any Seoul. Manana velaran-tany 40,12 metatra toradroa ny fivarotana ary rindrina miakatra 2,7 metatra ny haavony. Rindrina misy endrika sokitra vita amin'ny Corian natao thermoformed no miolikolika malefaka manerana ny habaka, manaraka ny hevitra momba ny vato mora miova endrika toy ny rano. Ny metaly voatevo, ny toeram-pampisehoana natao manokana, ary ny fanaka nomboarina manokana no mameno ny famolavolana anaty trano. Ny drafitra miolikolika mitarika ny mpitsidika manaraka lalana izay mampiseho marika whisky maromaro ao anatin'ny tontolo iray milamina sy mitambatra tsara.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Diageo Travel Retail Famolavolana Anaty Trano ho an'ny Fivarotana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Diageo Travel Retail Famolavolana Anaty Trano ho an'ny Fivarotana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Diageo Travel Retail Famolavolana Anaty Trano ho an'ny Fivarotana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Refy & Fonosana: 40.12 meter square
2.7M tall walls
Marika: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Teknolojia Famokarana: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Fanamby Endrika: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Fikarohana: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Aingam-panahy: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Faharetan'ny Tetikasa: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Fizotr'asa: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Patanta: Diageo Scotland Ltd
Mpikambana ao amin'ny Ekipa: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Loharanon-tsary: L’Atelier Five Ltd. and Diageo Scotland Ltd.