Unheardible Famantarana Marika ho an'ny Fifaninanana Mozika nataon'i Bloom GmbH Nürnberg

Ny endrika Unheardible Famantarana Marika ho an'ny Fifaninanana Mozika nataon'i Bloom GmbH Nürnberg dia mpandresy sarobidy amin'ny 2026 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VolafotsyDokambarotra· 2026

Unheardible Famantarana Marika ho an'ny Fifaninanana Mozika

nataon'i Bloom GmbH Nürnberg

Mpanjifa: D-Bue Wettbewerb

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Dokambarotra

21,575

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #173864

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Unheardible Famantarana Marika ho an'ny Fifaninanana Mozika

D-bue dia karazana fifaninanana mozika manokana: isaky ny roa taona, ireo mpianatra voafantina avy amin'ireo akademia mozika alemà dia mampiseho ny heviny ara-javakanto manokana amin'ny alalan'ny andiam-pampisehoana an-tsehatra. Namolavola foto-kevitra ara-pifandraisana natao manokana ho an'ity endrika miavaka ity ny Bloom. Ny fototra dia sary sokitra feo mavitrika noforonina avy amin'ny fanehoana feo amin'ny endrika 3D. Ny sofin'olombelona no raisiny ho fiaingana ary mamolavola ny tenany manaraka ny famantarana feo novolavolaina ho an'ny fifaninanana ho mariky ny fanandramana sy ny tsy mbola re. Ny teny vaovao hoe Unheardible dia mameno ny endrika hita maso ary miantoka ny fahitana sy ny fahafantarana azy mora.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Unheardible Famantarana Marika ho an'ny Fifaninanana Mozika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Unheardible Famantarana Marika ho an'ny Fifaninanana Mozika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Unheardible Famantarana Marika ho an'ny Fifaninanana Mozika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
Refy & Fonosana: 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
Marika: 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
Teknolojia Famokarana: The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
Fanamby Endrika: The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
Aingam-panahy: The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
Faharetan'ny Tetikasa: From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
Fizotr'asa: The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
Mpikambana ao amin'ny Ekipa: Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert