Easy For Us Asa: Fampielezana doka nataon'i Cheil Egypt

Ny endrika Easy For Us Asa: Fampielezana doka nataon'i Cheil Egypt dia mpandresy sarobidy amin'ny 2026 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VolafotsyDokambarotra· 2026

Easy For Us Asa: Fampielezana doka

nataon'i Cheil Egypt

Mpanjifa: Samsung Elcectronics Egypt

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Dokambarotra

16,584

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #177825

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Easy For Us Asa: Fampielezana doka

Lahatsoratra: Rehefa simba ny fitaovana iray, dia miteraka ahiahy izany. Ny fampielezana nataon'ny Ekipa Famoronan'i Cheil Egypt dia manova ny fasahana, ny tsy fandehanana ara-dalàna, ary ny fihazanana tsirairay ho lalana mankany amin'ny fanohanan'i Samsung. Manjary famantarana mazava fa misy fanampiana matihanina ny fahasimbana tsirairay, mitarika ny mpampiasa amin'ny vahaolana azo antoka ary mampiseho fa na dia marefo aza ny fitaovana, dia voaaro tanteraka ny filaminan-tsaina amin'ny alalan'ny fanohanana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Easy For Us Asa: Fampielezana doka, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Easy For Us Asa: Fampielezana doka. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Easy For Us Asa: Fampielezana doka dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Hard for you Easy for us A human-centered message showing empathy toward the customer’s frustration when their device breaks, something that feels like a disaster to them, while reassuring that Samsung’s service network can handle it effortlessly.
The cracked phone screen is cleverly visualized as a map, symbolizing how Samsung’s widespread service centers are always close, turning a problem, the crack, into a pathway to help.
Refy & Fonosana: Final artwork dimensions 3600 in 3600 px at 300 dpi optimized for both high resolution digital displays and offset print. Color profile cmyk iso Coated v2 for print and srgb for screen use. Assets were created using vector-based elements to ensure scalability without quality loss. Fonts used are web-safe and print-compatible. File formats delivered ai, psd and png for multichannel deployment.
Marika: Cracked screen visual, Urban map integration, Customer service design, Location-based service, Emotional storytelling, Visual communication, Service accessibility, Graphic design campaign, User-centered design, Mixed media artwork
Teknolojia Famokarana: The key visual was developed using non-destructive editing workflows in Adobe Photoshop and Illustrator. The shattered screen effect was composited using high-resolution texture overlays and blending modes, while the map data was extracted via GIS-based vector rendering for precise urban detailing. Typography follows a grid-based layout system to ensure visual harmony. The final output is optimized for both print and digital at 300 DPI
Fanamby Endrika: The main challenge was balancing emotional impact with clear service messaging. Visually merging a cracked phone with a city map required careful composition to avoid confusion. Limited access to accurate geolocation data and ensuring cultural relevance in a diverse market were key obstacles. Internally, aligning with brand tone while addressing urgent user pain points made the design process both complex and creatively demanding.
Fikarohana: This was applied design research aimed at improving customer service communication. Using mixed methods, we combined user interviews, competitor analysis, and service heatmaps. Tools included surveys, GIS mapping, and A/B visual testing with 50 participants. Results showed users respond better to location-aware visuals. Insights shaped a design that boosted service trust and accessibility, directly impacting brand perception and user engagement in real life scenarios.
Aingam-panahy: When your phone breaks, it’s more than just a cracked screen it’s a moment of panic.
Your memories, your work, your connection to the world all suddenly feel fragile.
In that moment, you’re not just looking for repair you’re looking for reassurance. For someone who understands how much your device means to you.
Faharetan'ny Tetikasa: The project commenced in January 2025 in Cairo, Egypt, and was completed in April 2025. All stages of concept development, design, and production were carried out locally. The final visual was launched as part of a nationwide customer service campaign and exhibited at the Cairo Design Week in May 2025.
Fizotr'asa: This visual communicates a simple message: when your phone breaks, help is just minutes away. The cracked screen with a city map inside symbolizes both the problem and the solution and location-based support. Viewers instantly understand the ease of accessing customer service nearby. The message is emotional yet practical, creating trust by showing how quickly and reliably help can arrive when it's most needed.
Patanta: Copyrights belong to Cheil Egypt 2025.
Cheil Egypt 2025 Samsung Elcectronics Egypt.
Mpikambana ao amin'ny Ekipa: Creative Director: Moataz Mohamed.
Copywriter: Tarek Ehab.
Executive client service: Dina Abdullah.
Loharanon-tsary: Client: Samsung Electronics Egypt.
Advertising Agency: Cheil Egypt.
Creative Director: Moataz Mohamed.
Copywriter: Tarek Ehab.
Executive client service: Dina Abdullah.