Kokorozashi Mirror Famantarana Maha-orinasa nataon'i Unou Jikenn, Inc.

Ny endrika Kokorozashi Mirror Famantarana Maha-orinasa nataon'i Unou Jikenn, Inc. dia mpandresy sarobidy amin'ny 2026 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VarahinaDokambarotra· 2026

Kokorozashi Mirror Famantarana Maha-orinasa

nataon'i Unou Jikenn, Inc.

Mpanjifa: Mitsui & Co., Ltd.

Mpandresy A' Design Award Varahina amin'ny Sokajy Dokambarotra

15,938

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #181004

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Kokorozashi Mirror Famantarana Maha-orinasa

Ny Kokorozashi Mirror dia famantarana maha-orinasa napetraka natao ho an'ny Mitsui & Co., Ltd. Napetraka ao amin'ny lalantsara amin'ny gara izay mitohy amin'ny foibem-pitantanan'ny orinasa io famantarana io. Sary maneho ny mpiasa sy ny sehatry ny toeram-piasana no misolo tena ireo sampana fandraharahana folo. Hafatra vita sora-tanana napetaka teo ambonin'ireo sary no maneho ny hetahetan'ny sampana tsirairay. Misy fitaratra mijoro eo amin'ny faran'ny lalantsara ary mitondra ny teny filamatry ny marika hoe It all begins with Kokorozashi. Hitan'ny mpijery ny endriny manokana miaraka amin'ilay hafatra, izay manasa azy handinika ny tenany.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Kokorozashi Mirror Famantarana Maha-orinasa, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Kokorozashi Mirror Famantarana Maha-orinasa. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Kokorozashi Mirror Famantarana Maha-orinasa dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Refy & Fonosana: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Marika: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Teknolojia Famokarana: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Fanamby Endrika: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Fikarohana: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Aingam-panahy: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Faharetan'ny Tetikasa: Published: August 28, 2025 to Present in Tokyo, Japan.
Fizotr'asa: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Mpikambana ao amin'ny Ekipa: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Loharanon-tsary: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.