Nextgen Sme Primary Function: Traikefa Fandraisana Mpanjifa Phygital nataon'i Akbank Service Design Team

Ny endrika Nextgen Sme Primary Function: Traikefa Fandraisana Mpanjifa Phygital nataon'i Akbank Service Design Team dia mpandresy sarobidy amin'ny 2026 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Meta, Paikady ary Serivisy.

VolafotsySerivisy· 2026

Nextgen Sme Primary Function: Traikefa Fandraisana Mpanjifa Phygital

nataon'i Akbank Service Design Team

Mpanjifa: Akbank T.a.Ş

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Serivisy

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #181933

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Nextgen Sme Primary Function: Traikefa Fandraisana Mpanjifa Phygital

Book Text: Ny fanadikàna nomerika ny mpanjifa sy ny vokatra isan-karazany dia nakambana amina sehatra tokana nataon'ny Ekipa Fandrafetana Serivisy Akbank amina fomba fiasa phygital ho an'ny fidirana ivelan'ny sampana. Tsy toy ny mpifaninana, dia atolotra amin'ny fikorianana tokana ny fonony vokatra maro voafaritra manokana, izay ahafahana manao ny fampandehanana nomerika hatramin'ny vokatra 7. Foanana ny taratasy sy ny fisiana ara-batana amin'ny alalan'ny fankatoavana fifanarahana nomerika, izay atolotra ho toy ny fanavaozana voalohany ao amin'ny fampiasana finday. Ampiasaina ny modely varotra mifototra amin'ny valisoa mba hampitomboana ny halalin'ny fifandraisana amin'ny mpanjifa sy ny fahombiazan'ny varotra.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Nextgen Sme Primary Function: Traikefa Fandraisana Mpanjifa Phygital, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Nextgen Sme Primary Function: Traikefa Fandraisana Mpanjifa Phygital. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Nextgen Sme Primary Function: Traikefa Fandraisana Mpanjifa Phygital dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
Refy & Fonosana: Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
Marika: #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
Teknolojia Famokarana: The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
Fanamby Endrika: The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
Fikarohana: The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
Aingam-panahy: Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
Faharetan'ny Tetikasa: The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
Patanta: Copyrights belong to Akbank T.A.Ş, 2026.
Mpikambana ao amin'ny Ekipa: Service Design and Process Development Team, Staff Channel Design Team
Loharanon-tsary: Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.