Akbank Mobile Rindrambaiko Finday nataon'i Akbank T.A.S

Ny endrika Akbank Mobile Rindrambaiko Finday nataon'i Akbank T.A.S dia mpandresy sarobidy amin'ny 2020 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Teknolojia Finday, Fampiharana ary Rindrambaiko.

VolamenaFinday· 2020

Akbank Mobile Rindrambaiko Finday

nataon'i Akbank T.A.S

Mpanjifa: Akbank

Mpandresy A' Design Award Volamena amin'ny Sokajy Finday

78,318

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #99903

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Akbank Mobile Rindrambaiko Finday

Ny famolavolana vaovao an'ny Akbank Mobile dia manome fomba fijery vaovao amin'ny lafiny fiainana amin'ny banky, marani-tsaina, ho avy ary porofo mahasoa. Miaraka amin'ny famolavolana faritra natao manokana ao amin'ny pejy lehibe, ny mpampiasa dia afaka mijery ny saina manan-tsaina mba hanamaivanana ny fiainany ara-bola. Ary koa, miaraka amin'ity fomba famolavolana vaovao ity, ny fifanakalozana ara-bola amin'ny fomba nentim-paharazana dia miteny ny fitenin'ny mpampiasa miaraka amin'ny sary an-tsoratry ny rantsantanana mifandray, ny fihetsika izay nohafohezina sy foto-kevitra.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Akbank Mobile Rindrambaiko Finday, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Akbank Mobile Rindrambaiko Finday izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Akbank Mobile Rindrambaiko Finday dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
Refy & Fonosana: iOS, Android
Marika: Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Teknolojia Famokarana: The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript
Fanamby Endrika: To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
Fikarohana: With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
Aingam-panahy: We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
Faharetan'ny Tetikasa: The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
Fizotr'asa: Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
Patanta: Copyrights belong to Akbank T.A.Ş, 2019.
Mpikambana ao amin'ny Ekipa: Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Loharanon-tsary: Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.