Fido Dido House by 7UP Free Te Whare Whakaahua Hiahia Waitohu nā PepsiCo Design and Innovation

Ko te hoahoa Fido Dido House by 7UP Free Te Whare Whakaahua Hiahia Waitohu nā PepsiCo Design and Innovation he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Kaupapa me te Hui.

ParahiKaupapa· 2020

Fido Dido House by 7UP Free Te Whare Whakaahua Hiahia Waitohu

nā PepsiCo Design and Innovation

Kiritaki: PepsiCo Design and Innovation

Kaitoa o te A' Design Award Parahi i te Wāhanga Kaupapa

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #100578

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Fido Dido House by 7UP Free Te Whare Whakaahua Hiahia Waitohu

Ko Fido Dido House he whakaturanga waitohu e rua nga ra i hangaia ki Covent Garden i Rangiātea, Ranana. Ko te hoahoa e whakamaori ana i te ao mangumangu-mā e rua nga ahunga o te tangata Fido Dido kia noho hei waahi e toru nga ahunga. Ka haere nga manuhiri puta noa i nga waahi kaupapa, tae atu ki tetahi kāpata kākahu rongonui me tetahi rūma putunga kai kua whakakiia ki nga Fido Flakes. Ko etahi atu ahuatanga ko te whakamātao ki roto i te pouaka whakamātao, nga moenga rangi mo te okiokinga, tetahi pakitara whakairoiro whakauru, nga puoro humarie me te whakamātau hua. Ko tenei waahi whakaohooho i nga hinengaro maha e pōhiri ana i nga manuhiri kia whakatā, kia whakaora hoki i te karere o te kaupapa whakatairanga.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Fido Dido House by 7UP Free Te Whare Whakaahua Hiahia Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Fido Dido House by 7UP Free Te Whare Whakaahua Hiahia Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Fido Dido House by 7UP Free Te Whare Whakaahua Hiahia Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Whakaaweawe: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Pānuitia te Pānui Pāpāho

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