Nostalgia Hinu Kakara nā Dmitry Pozarenko

Ko te hoahoa Nostalgia Hinu Kakara nā Dmitry Pozarenko he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

HiriwaRoto Whare· 2020

Nostalgia Hinu Kakara

nā Dmitry Pozarenko

Kiritaki: Gold Apple

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Roto Whare

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Kaitoa Tohu Manatokohia

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Nostalgia Hinu Kakara

Ko nga whenua ahuwhenua o te 1960-1970 i whakaawe i tenei kaupapa. Ko nga hanganga whakarewa i hangaia mai i te o te rino wera-hurihia ka waihangahia te anti-utopia. Ko tetahi kopae whakaahuru pai o nga taiepa tawhito e hanga ana i te tino maramara o te whakaputa korero. Te whakatuwhera i nga whakawhitiwhiti hangarau, he raima ngongo me nga kaute raupapiri ka taapiri atu ki te whakapaipai o roto o nga tau tekau ma ono.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Nostalgia Hinu Kakara te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Nostalgia Hinu Kakara he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Nostalgia Hinu Kakara he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Inenga & Pēketanga: The total area is 1630 sq.m.
Tūtohu: interior design, retail space, metal, stone, industrial, sixties
Hangarau Whakanao: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Wero Hoahoa: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Rangahau: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Whakaaweawe: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Roanga o te Kaupapa: The store is located in the center of Moscow. The project was completed in 2018.
Rerenga Mahi: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Ngā Mema o te Rōpū: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Whakamana Whakaahua: All images: photographer Mick Pomortsev, 2019.