Future Tribes Hoahoatanga Waahi Whakaaturanga nā Hong Kong Trade Development Council

Ko te hoahoa Future Tribes Hoahoatanga Waahi Whakaaturanga nā Hong Kong Trade Development Council he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Kaupapa me te Hui.

ParahiKaupapa· 2021

Future Tribes Hoahoatanga Waahi Whakaaturanga

nā Hong Kong Trade Development Council

Kiritaki: Hong Kong Trade Development Council

Kaitoa o te A' Design Award Parahi i te Wāhanga Kaupapa

24,484

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #106405

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Future Tribes Hoahoatanga Waahi Whakaaturanga

Ko Future Tribes he hoahoatanga waahi whakaaturanga i hangaia mo Centrestage, he whakaaturanga kakahu e wha nga ra te roa i Hong Kong nana i whakaatu 240 nga kaipakihi i roto i tetahi waahi 9000 mita tapawha te rahi. E hipoki ana te hoahoatanga i te huarahi tomokanga, tetahi waahi whakaatu whakawaenga me tetahi waahi ara whakaatu kakahu (catwalk). Ko te reo ataata e whakakotahi ana i nga tohu ahurea tuku iho, penei i nga runes, hieroglyphs me nga tā, ki te hangarau hou. Kua whakamahia nga whakaaturanga owhiro hologanic, nga mata LED me nga rama tapatoru e neke ana. I hangaia katoatia nga waahanga i tawahi o te waahi, katahi ka huihuia ki te waahi ano i roto i e toru nga ra.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Future Tribes Hoahoatanga Waahi Whakaaturanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Future Tribes Hoahoatanga Waahi Whakaaturanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Future Tribes Hoahoatanga Waahi Whakaaturanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Centrestage was a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre. With 240 contemporary fashion brands housed within a 9000m2 space, the event organizer wanted to create an eye-catching theme to elevate the show ambience and reflect its core mission of finding new fashion talent. Three areas were provided: the entrance concourse then inside the exhibition hall central display and catwalk area. Besides this task, the onsite set-up time was limited to only 3 days.
Inenga & Pēketanga: The 1000m2 entrance concourse space had four 3m high x 2.5m wide freestanding holographic fan displays, colourful super graphics vinyl walls and carpets and a 5m (w) x 3m (h) LED screen completed the entry. Inside the hall, a 185m2 central display with suspended moving triangle shaped LEDs hovered above mannequins on wooden LED plinths. A 2m dia. wide x 4m high 3D LED display unit sits centrally on the 210m2 catwalk arena. The 4m high catwalk backdrop is finished with mirror on plywood backing.
Tūtohu: Centrestage, Hong Kong, Fashion, Future Tribes, Exhibition, HKTDC, Organiser, Fair, Culture, Catwalk
Hangarau Whakanao: Due to the tight 3-day set up, all the design formats were prefabricated off site and reassembled onsite. All the walls were made from reusable aluminium structural frames covered with stretched vinyl graphics, mesh, polycarbonate sheets and mirror finish. Audio and visual equipment, LED screens, mechanical moving technology with triangulated shaped lights, free standing holo fan and 3D holograph LEDs were hired. Biodegradable carpets and LED to mimic neon lights were also applied.
Wero Hoahoa: The challenging for the creative research was defining a design language to position a fresh contemporary feel for this show. By discovering and examining the roots of many different human cultures helped us to define a new look. For example, taking influence from Viking runes, ancient hieroglyphics, tattoos and mixing these to create a new design language and typography. Our purpose was to uplift and differentiate the image of Centrestage from other fashion trade shows in the region.
Rangahau: The concept Future Tribes stems from the mission of Centrestage to discover the most contemporary fashion talents in Asia. Echoing the shows pioneering spirit, our team research envisaged a new future look by learning from the past. We researched into various cultural origins, symbolisms, runes, belief system and aesthetic details mixed with technology to create a new visual identity and reality for the show. Our design was aimed to create a radical and fearless future in fashion for a new generation.
Whakaaweawe: The concept Future Tribe was inspired from Centrestage main mission to be a platform for discovering the latest upcoming fashion brands and talents in Asia under one roof. From this, a narrative was developed about future tribalism by mixing new and traditional cultural roots, symbolism, belief systems and new technology to create a radical and contemporary visual to uplift the event organiser’s space. These include the entry concourse, a central display and a catwalk space.
Roanga o te Kaupapa: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2019 and ran for 4 days. Limited to only 3 days for the onsite set up. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Rerenga Mahi: The first impression of Future Tribes concept starts at the entry concourse with 4 holo fan display units emitting images of random typography and symbolisms. Leading pass a large LED screens and a series of 3m high graphic panels. Inside the hall central display, a suspended motorized triangulated LED shapes hovered above the central display. Followed by an open catwalk space with a 3D holograph LEDs display unit, emitting messages or pulsating titles of upcoming fashion shows.
Pātene: Copyrights belong to Hong Kong Trade Development Council, 2019
Ngā Mema o te Rōpū: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Wayne Wong
Phyllis Ng
Whakamana Whakaahua: Hong Kong Trade Development Council