Da Ya Li Te Hoahoa o Roto o te Wharekai nā Wei Wu

Ko te hoahoa Da Ya Li Te Hoahoa o Roto o te Wharekai nā Wei Wu he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

KouraRoto Whare· 2021

Da Ya Li Te Hoahoa o Roto o te Wharekai

nā Wei Wu

Kiritaki: Beijing Da Ya Li Catering Co., Ltd.

Kaitoa o te A' Design Award Koura i te Wāhanga Roto Whare

20,992

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #111709

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Da Ya Li Te Hoahoa o Roto o te Wharekai

Ko Da Ya Li te hoahoa o roto o tētahi wharekai parera tunutunu i Chengdu, Haina. Ko te āhuatanga matua he whare rākau whero i hangaia ki te ratana. Tata ki te 50,000 ngā wāhanga ratana i orohia, i peitahia ki te rehu peita i roto i tētahi awheawhe, kātahi ka whakamaua takitahi ki runga i tētahi tūāpapa kua āta whakaahuatia. Ka piki ake te tauira raranga mai i te tomokanga o te arawhata, ka toro atu ki ngā wāhi nohoanga. Ko te whero e whakamaumahara ana ki te hoahoanga rangatira o Haina me te hā pepa o ngā kai o Sichuan. Ko ngā pakitara pereki tawhito pango auahi me ngā taera papa e whakataurite ana i te whero mahana. Ka wehea te wāhi e tētahi arai konganuku mō ngā hiahia arumoni.

Te Whakamihi

Mō te A' Design Award Koura

Ko Da Ya Li Te Hoahoa o Roto o te Wharekai te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Da Ya Li Te Hoahoa o Roto o te Wharekai he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Da Ya Li Te Hoahoa o Roto o te Wharekai i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Inenga & Pēketanga: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Tūtohu: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Hangarau Whakanao: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Wero Hoahoa: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Rangahau: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Whakaaweawe: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Roanga o te Kaupapa: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Rerenga Mahi: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Ngā Mema o te Rōpū: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Whakamana Whakaahua: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy