Don't Lose Your Biculutural Primary Function: Pakiaka Pānui Whakauru nā Yingbo Qiao

Ko te hoahoa Don't Lose Your Biculutural Primary Function: Pakiaka Pānui Whakauru nā Yingbo Qiao he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

HiriwaPānui Hokohoko· 2021

Don't Lose Your Biculutural Primary Function: Pakiaka Pānui Whakauru

nā Yingbo Qiao

Kiritaki: Sparrow Creative Lab

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Pānui Hokohoko

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Kaitoa Tohu Manatokohia

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Don't Lose Your Biculutural Primary Function: Pakiaka Pānui Whakauru

Kaua e Ngaro Tō Ahurea Rua he pakiaka pānui whakauru i hangaia mō tētahi ratonga hongere pouaka whakaata ā-iwi. Kei roto i te pakiaka e waru ngā panui, ā, ka tuhia ia taitara ki tētahi reo rerekē: Reo Potukī, Reo Hainamana, Reo Ārapi, Reo Ruhia, Reo Hapanihi, Reo Wīwī, Reo Itāriana me te Reo Hini. Ka whakamahia e ngā whakaahua te toi tongo (pixel art), ā, ka hangaia ki te taumata whakamātau pouaka whakaata, e tohu ana i te wā o te ngaronga. Ka honoa ngā tohu o ngā whenua e whai wāhi ana kia hangaia he whakaahua kotahi, kanorau anō hoki. Ko te whāinga he akiaki i ngā hapori manene kia pupuri i ō rātou reo me ō rātou taonga tuku iho.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Don't Lose Your Biculutural Primary Function: Pakiaka Pānui Whakauru te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Don't Lose Your Biculutural Primary Function: Pakiaka Pānui Whakauru he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Don't Lose Your Biculutural Primary Function: Pakiaka Pānui Whakauru he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Inenga & Pēketanga: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tūtohu: Culture diversity, Ethnic Channel, Culture integration,
Hangarau Whakanao: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Wero Hoahoa: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Rangahau: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Whakaaweawe: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Roanga o te Kaupapa: The project started in November 2020 in San Francisco and finished in January 202.
Rerenga Mahi: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Ngā Mema o te Rōpū: Yingbo Qiao
Whakamana Whakaahua: Illustration/Creative Director: Yingbo Qiao