Promising Ideas Innovation Kiriata Poto Whakaahua Kori nā Mengchao Wu and Hao Li

Ko te hoahoa Promising Ideas Innovation Kiriata Poto Whakaahua Kori nā Mengchao Wu and Hao Li he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Kiriata, Ataata me te Whakaihiihi.

HiriwaKiriata· 2021

Promising Ideas Innovation Kiriata Poto Whakaahua Kori

nā Mengchao Wu and Hao Li

Kiritaki: Unicef

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Kiriata

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #118062

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Promising Ideas Innovation Kiriata Poto Whakaahua Kori

Whakaaro Tūmanako, Auahatanga he kiriata poto whakaahua kori i hangaia mō Unicef hei whakamārama i te hononga o te maha o ngā rangatahi, otirā ngā kōtiro i ngā rohe tuawhenua, ki te ipurangi. Ka whakataurite te whakaahua kori i te tokomaha o ngā tāne me ngā wāhine e whai wāhi ana ki te ipurangi i ngā rohe kua tino whanake me ngā rohe kāore anō kia tino whanake. Kātahi ka whakaatu i ngā raruraru ka puta i te hononga iti mō ngā wāhine i aua rohe. Ka hurihia ngā raraunga uaua hei kōrero māmā mō tētahi kōtiro me ngā miriona e pā ana ki te āhuatanga ōrite. Nā te rorohiko anake i whakaputa te whakaahua kori.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Promising Ideas Innovation Kiriata Poto Whakaahua Kori te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Promising Ideas Innovation Kiriata Poto Whakaahua Kori he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Promising Ideas Innovation Kiriata Poto Whakaahua Kori he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
Inenga & Pēketanga: The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Tūtohu: animation, motion graphic, design, UNICEF
Hangarau Whakanao: The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Wero Hoahoa: Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Rangahau: We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Whakaaweawe: First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Roanga o te Kaupapa: The project started in 2019 and finished in 2020 in New York.
Rerenga Mahi: The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Ngā Mema o te Rōpū: Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Whakamana Whakaahua: Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.