Love Art Kaupapa Whakatairanga nā Daniel da Hora

Ko te hoahoa Love Art Kaupapa Whakatairanga nā Daniel da Hora he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

ParahiPānui Hokohoko· 2024

Love Art Kaupapa Whakatairanga

nā Daniel da Hora

Kiritaki: Dahlstedt Holding SL

Kaitoa o te A' Design Award Parahi i te Wāhanga Pānui Hokohoko

82,144

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #119665

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Love Art Kaupapa Whakatairanga

I tana kaupapa whakatairanga tuatahi, ka tīmata a Winghook i tētahi kaupapa toi maia e whai ana ki te whakapuaki kaha. Mā te whakakotahi tūturu i te whakarereke matihiko me te whakamāramatanga toi anō, ka whakauru a Winghook i ngā mahi toi rongonui mai i te Hītori Toi ki tana kōrero. Mā te whakarereke matatau, ka wero te kaupapa i ngā kaimātakitaki kia kite i ngā rerekētanga, me te tika me te aro nui ki ngā taipitopito. Mā te whakatū tata i ngā taonga toi rongonui ki ngā huringa auaha, ehara noa iho a Winghook e pōhiri ana ki te whakaaroaro, engari e whakapuaki ana hoki i tōna pūkenga ki te tiaki i te tūturu o ngā taonga toi.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Love Art Kaupapa Whakatairanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Love Art Kaupapa Whakatairanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Love Art Kaupapa Whakatairanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Inenga & Pēketanga: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tūtohu: Art, Creative, Museum, Paintings
Hangarau Whakanao: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Wero Hoahoa: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Rangahau: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Whakaaweawe: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Roanga o te Kaupapa: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Ngā Mema o te Rōpū: Creative Director / Designer: Daniel da Hora
Whakamana Whakaahua: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.