Peke ki te ihirangi
Apex Rama Kore-Aho nā Peter Ellis and Gabriel Tam

Ko te hoahoa Apex Rama Kore-Aho nā Peter Ellis and Gabriel Tam he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Rama me ngā Taputapu Mārama.


KouraRama· 2021

Apex Rama Kore-Aho

nā Peter Ellis and Gabriel Tam

Kiritaki: NEOZ Lighting

Kaitoa o te A' Design Award Koura i te Wāhanga Rama

53,788

Ngā Tae

Te Hoahoa

Mō Apex Rama Kore-Aho

Kua hangaia te rama tēpu kore-aho a Apex hei whakarato i te māramatanga whakararo kore-kanapa me te kōrara māhaki ki runga i te kōawaawa whakapapa whakaroto, ka puta mai he rama mahi taiao mahana mō te whakamanuhiri, mō te whakamahi noho rānei. I waihangatia hei pūtake matua o te whakamārama ki runga i tētahi tēpu, ko te hoahoa whakamahi pākahiko me te whāiti e whakangāwari ana i te ngāwari o ngā whakatakotoranga tēpu me te ngāwari o te horoi. He wāhanga nui te toitūtanga o ngā mātāpono hoahoa a NEOZ, nā reira ka whakahiatohia te tinana whakarewa CNC mā ngā pūmau miihini anake, kia whakatairangahia ai te tiaki-whaiaro, te whakapainga, me te hangarua e te kaiwhakamahi mutunga.

Te Whakamihi

Mō te A' Design Award Koura

Ko Apex Rama Kore-Aho te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Apex Rama Kore-Aho he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Apex Rama Kore-Aho i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
Focused on maximizing output efficiency, the Apex provides a glare-free soft downlight on its internal cone, resulting in warm ambient task light for hospitality or residential use. Created to be used as the central light source at a restaurant table, the cordless design and compact size facilitate flexibility in table settings and ease of sanitizing, especially during Covid. Easy to hold and with only mechanical fittings, the lamp is easy to repair, improving its durability and sustainability.
Inenga & Pēketanga
The Apex is available in either solid brass or anodised aluminium in 6 colourways. The lamp has a dimension of 208mm x 80mm with an Ingress Protection rating of IP52.

The lamp is fitted with our proprietary V4.5 cordless lamp control unit, utilizing a bespoke 1W 2600K 94CRI LED disc. It is powered by a Japanese made Panasonic Lithium-Ion rechargeable battery with a capacity of 2900mAh and can achieve over 10 hours of operating time on the highest brightness setting providing 100 lumens of illumination.
Tūtohu
Lighting, table lamp, cordless lamp, portable lamp, wireless lamp, battery lamp, restaurant lighting
Hangarau Whakanao
The body of the lamp is precision-milled from solid brass or aluminium alloy and mechanically joined via a clear acrylic machined tube to an internal injection-moulded form. The lamp has only mechanical fixings and is therefore simple to repair, upgrade, or recycle. In the event a part replacement is required, the lamp can be easily disassembled without any tools by the user to ensure product longevity, a key consideration for our hospitality clients.
Wero Hoahoa
The challenge was to create a compact, functional and beautiful portable lamp that can withstand everyday handling in a busy restaurant environment. Using our original cordless lamp as the inspiration, we retain its pure geometric quality and distinctive enclosed illuminated cone while improving the durability and sustainability of the lamp. The unique diffuser design artfully controls the light distribution. This is especially critical given the close proximity of the user to the table lamp and any unwanted glare can be a real issue.
Rangahau
As part of our development process, we conducted online surveys and consultation sessions with our distribution partners, lighting professionals and existing clients to gain further insight into their functional requirements and aesthetic preferences. From this, we were able to determine the light output and product robustness were their primary interests.
Whakaaweawe
NEOZ is one of the pioneers in cordless lighting with the introduction of the Magill cordless table lamp in 1995. To celebrate its 25-year anniversary, our team designed the Apex, a high-quality sustainable lamp that pays tribute to the original Magill. We kept its pure geometric quality but also created a compact and exceptionally robust product that is tactile to handle, is simple to recharge, and provides a useful glare-free downlight for tablescapes.
Roanga o te Kaupapa
The conceptual stage of the design began in November 2017 in Sydney Australia.
The manufacturing of the product commenced in June 2020.
The product was launched in December 2020.
Rerenga Mahi
The Apex features a simple 3-step touch switch operation. Our Single Lamp Charger can recharge or power the Apex directly using mains power. Simply rotate the lamp on the dock to control the brightness. We offer a range of recharging and storage platforms for up to 48 lamps for our commercial hospitality users. For ease of operation, the lamp will automatically turn off when it returns to the recharging dock.
Pātene
Australia - 201916925
EUIPO - 007801824-0001, 007801824-0002, 007801824-0003
China (CNIPA) - 202030187761.9
Ngā Mema o te Rōpū
Peter Ellis
Gabriel Tam
Whakamana Whakaahua
Photography by Jackie Chan
Videography by Moby Siddique

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