Be:side Kāwhē me te Ātaahua nā Akitoshi Imafuku and Lily Sugiyama

Ko te hoahoa Be:side Kāwhē me te Ātaahua nā Akitoshi Imafuku and Lily Sugiyama he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

ParahiRoto Whare· 2021

Be:side Kāwhē me te Ātaahua

nā Akitoshi Imafuku and Lily Sugiyama

Kiritaki: Funabashiya

Kaitoa o te A' Design Award Parahi i te Wāhanga Roto Whare

11,071

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #120707

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Be:side Kāwhē me te Ātaahua

Mō te kaupapa hou a Funabashiya, he toa kua tū mai i te tau 1805 hei toa mochi ararūta, i whakaaro ngā kaihanga ko te mea nui ko te hoki ki ō rātou ake pākiaka me te whakaaroha i tō rātou hītori roa, nā reira, i whakamahia e rātou te wisteria arbor tohu o tō rātou toa matua ki te hoahoa o te tomokanga katoa. Ehara noa i te mea e tū motuhake ana tēnei hoahoa hihiri o te tomokanga i roto i te rohe noho mārie o Aoyama, ka hopu hoki i te aro o ngā tāngata, engari ka mahi anō hoki hei nohoanga waho mō ā rātou kaihoko.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Be:side Kāwhē me te Ātaahua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Be:side Kāwhē me te Ātaahua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Be:side Kāwhē me te Ātaahua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tūtohu: Japanese design, wisteria arbor, wood, simple
Hangarau Whakanao: To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Whakaaweawe: Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Roanga o te Kaupapa: The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Ngā Mema o te Rōpū: Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Whakamana Whakaahua: Daisuke Shima (ad hoc Inc.)