Welfare Is Gold Rautaki Ārai Whakatoihara nā Tekio Collective Intelligence Agency

Ko te hoahoa Welfare Is Gold Rautaki Ārai Whakatoihara nā Tekio Collective Intelligence Agency he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakarōpū, Rautaki me te Ratonga.

ParahiRatonga· 2021

Welfare Is Gold Rautaki Ārai Whakatoihara

nā Tekio Collective Intelligence Agency

Kiritaki: Tekio

Kaitoa o te A' Design Award Parahi i te Wāhanga Ratonga

97,296

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #123234

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Welfare Is Gold Rautaki Ārai Whakatoihara

Ko te Welfare Is Gold he rautaki ārai whakatoihara i hangaia mō tētahi rōpū keri kōhatu nui i Mehiko. Ka honoa e te rautaki ngā Komihana Manaaki i ia wāhanga, tētahi tikanga aro, tētahi kaupapa whakawhitiwhiti kōrero kaha me tētahi taupānga ipurangi e whakaputa ana i tētahi tikanga whaiaro mō ia kamupene kirimana. Ko ngā rauemi tā me te matihiko e whai ana i ngā whakaahua mōhiohio, ngā pānui, ngā ataata pakupaku whakaoriori, ngā pakiwaituhi me ngā meme. I hoahoatahi te tikanga me ngā kaimahi ā-rohe, ā, i whakamanahia e ngā waeine keri kōhatu. Ko te whāinga he ahurea mahi kua watea mai i te whakatoihara.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Welfare Is Gold Rautaki Ārai Whakatoihara te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Welfare Is Gold Rautaki Ārai Whakatoihara he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Welfare Is Gold Rautaki Ārai Whakatoihara i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Inenga & Pēketanga: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
Tūtohu: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
Hangarau Whakanao: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Wero Hoahoa: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Rangahau: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Whakaaweawe: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Roanga o te Kaupapa: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Rerenga Mahi: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Ngā Mema o te Rōpū: Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK
Whakamana Whakaahua: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021