La Boutique Jzn Hoahoanga Rohe o Roto mō te Toa Keke nā Millton Yu

Ko te hoahoa La Boutique Jzn Hoahoanga Rohe o Roto mō te Toa Keke nā Millton Yu he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

ParahiRoto Whare· 2021

La Boutique Jzn Hoahoanga Rohe o Roto mō te Toa Keke

nā Millton Yu

Kiritaki: M. INTERIOR DESIGN Co., LTD

Kaitoa o te A' Design Award Parahi i te Wāhanga Roto Whare

10,513

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #123736

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō La Boutique Jzn Hoahoanga Rohe o Roto mō te Toa Keke

Ko La Boutique Jzn te hoahoanga rohe o roto mō tētahi toa keke i Taipei, Taiwana, i oti i te Whiringa-ā-rangi 2019. Ko te wāhi 68 mita tapawhā e whakaatu ana i tētahi kaipakihi keke kotahi rau tau te pakeke i runga i te āhua o nāianei. Ko te kōura-māwhero mōkarakara e whakakapi ana i te tae whero o ngā whakanuinga tuku iho, ā, e hoatu ana ki te toa he āhua ngāwari, tau hoki. Ko ngā hanga tapawhā me te porowhita ngā tohu o te kaipakihi, e puta ana i te tauira matirihia matarau o Haina i ngā matapihi, i te āhua o te tuanui, i te taha piko o te kaunga, i ngā tatau kāpata rīwai me ngā tuara nohoanga, me ngā rārangi whakarewa kua whakaurua ki roto i te papa.

Te Whakamihi

Mō te A' Design Award Parahi

Ko La Boutique Jzn Hoahoanga Rohe o Roto mō te Toa Keke te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko La Boutique Jzn Hoahoanga Rohe o Roto mō te Toa Keke he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a La Boutique Jzn Hoahoanga Rohe o Roto mō te Toa Keke i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Inenga & Pēketanga: The project is 68 square meter.
Tūtohu: Commercial, Shop, Interior Design, Space, Food
Hangarau Whakanao: To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Wero Hoahoa: The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Rangahau: The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Whakaaweawe: While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Roanga o te Kaupapa: The project finished in November 2019 in Taipei, Taiwan.
Rerenga Mahi: When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Ngā Mema o te Rōpū: Designer: Millton Yu
Whakamana Whakaahua: Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.