Fantasy Factory Toa Hokohoko nā SIG Design

Ko te hoahoa Fantasy Factory Toa Hokohoko nā SIG Design he kaitoa whakahirahira o te 2022 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

KouraRoto Whare· 2022

Fantasy Factory Toa Hokohoko

nā SIG Design

Kiritaki: Nayuki

Kaitoa o te A' Design Award Koura i te Wāhanga Roto Whare

33,116

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #127744

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Fantasy Factory Toa Hokohoko

Ko te wheketere wawata me te tunu kai i runga i te papaanga hei hokonga matua, ka whakakotahi i te ti, te hokohoko, nga koha IP, me nga waahanga pae hei hanga toa wheketere mahi maha. Ko te kaupapa hoahoa FTY i tangohia mai i Factory. Ko te F te tohu Fair. Mo te rerenga nui o nga tangata me nga waahanga hua taonga, i whakamaherehia te waahi ki te huarahi o te maakete. Ko T te tohu Time. Ka tangohia te tae o te toa mai i nga huringa tae o te rangi, e tohu ana i nga huringa o te waa o te ra. E tohu ana a Y ki a koe (nga kaihoko). Ko te rereke Ko koe i roto i te whakaata ka toro atu ki te taputapu tauwhitiwhiti-maha.

Te Whakamihi

Mō te A' Design Award Koura

Ko Fantasy Factory Toa Hokohoko te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Fantasy Factory Toa Hokohoko he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Fantasy Factory Toa Hokohoko i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Inenga & Pēketanga: Project area is 1100m²
Tūtohu: multifunctional space, factory store, retail, fair, baking
Hangarau Whakanao: Many market research was carried out about target market and similar retail stores.
Wero Hoahoa: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Rangahau: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Whakaaweawe: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Roanga o te Kaupapa: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Ngā Mema o te Rōpū: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Whakamana Whakaahua: Image#1-Image#5 photographer: Nayuki, 2019