Future of Banking Ko Nga Whakairoiro Nekehanga Whakamarama nā Moree Wu

Ko te hoahoa Future of Banking Ko Nga Whakairoiro Nekehanga Whakamarama nā Moree Wu he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Kiriata, Ataata me te Whakaihiihi.

HiriwaKiriata· 2022

Future of Banking Ko Nga Whakairoiro Nekehanga Whakamarama

nā Moree Wu

Kiritaki: Julius Baer

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Kiriata

46,303

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #128313

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Future of Banking Ko Nga Whakairoiro Nekehanga Whakamarama

Na Wu i hanga tenei ataata mo Julius Baer ki te whakamarama i te tikanga mahi o ta raatau hua mamati hou mo to raatau kaipakihi. Mai i te ariā, te papa korero, te hoahoa anga ahua ki te hākoritanga, i whakaaro ia me pehea te kite i te rereketanga o te rerenga mahi taumaha, te whakarorohikotanga me te waa hou. I tāpirihia e ia he kupu whakarite hei whakanui ake i te ahurei. I whakamahia nga whakaaro auaha me nga tikanga ki te hanga riipene ataata me te marama o nga korero pakiwaitara me nga tirohanga tirohanga. I whakaatuhia e tenei ataata te ataahua o te heke mai ka kawea mai e te hua matihiko hou.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Future of Banking Ko Nga Whakairoiro Nekehanga Whakamarama te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Future of Banking Ko Nga Whakairoiro Nekehanga Whakamarama he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Future of Banking Ko Nga Whakairoiro Nekehanga Whakamarama he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Inenga & Pēketanga: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Tūtohu: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Hangarau Whakanao: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Wero Hoahoa: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Rangahau: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Whakaaweawe: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Roanga o te Kaupapa: The project started in December 2019 in New York and finished in March 2020 in New York.
Rerenga Mahi: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Ngā Mema o te Rōpū: Moree Wu
Whakamana Whakaahua: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.