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Multivision Porsche Shanghai Primary Function: Toi Whakaahua nā Florian W. Mueller

Ko te hoahoa Multivision Porsche Shanghai Primary Function: Toi Whakaahua nā Florian W. Mueller he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakaahua me te Whakarereke Whakaahua.


HiriwaWhakaahua· 2022

Multivision Porsche Shanghai Primary Function: Toi Whakaahua

nā Florian W. Mueller

Kiritaki: Porsche China

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakaahua

108,237

Ngā Tae

Te Hoahoa

Mō Multivision Porsche Shanghai Primary Function: Toi Whakaahua

Book Text: Ko Multivision Porsche Shanghai he raupapa toi whakaahua i hangaia mō Porsche China. Ka whakakotahi ia whakaahua i ngā whakaahua e toru ki roto i te anga kotahi mā te whakaatu maha. E whakaatu ana te raupapa i ngā kanohi rerekē o Shanghai, mai i ngā takiwā tuku iho o Haina me te hoahoanga o te Former French Concession ki ngā whare karaihe me te maitai hou. Ka puta he waka rēhi ki ia whakaahua, ā, ka noho tautuhi tonu ahakoa ngā taiao paparua. I hangaia ngā whakaahua mā te whakaahua matihiko, ā, ka whakaputaina hei tā toi-ātaahua kua whakanohoia ki runga i ngā papa hangahanga konumohe i ngā putanga iti.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Multivision Porsche Shanghai Primary Function: Toi Whakaahua te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Multivision Porsche Shanghai Primary Function: Toi Whakaahua he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Multivision Porsche Shanghai Primary Function: Toi Whakaahua he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Inenga & Pēketanga
Different Artworks in different sizes, all in limited editions
Tūtohu
Shanghai, China, Porsche, multiple exposure, photography
Hangarau Whakanao
Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Wero Hoahoa
The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Rangahau
The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Whakaaweawe
Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Roanga o te Kaupapa
Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Rerenga Mahi
1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Pātene
Copyrights belong to Florian W. Mueller, 2022.
Ngā Mema o te Rōpū
David Schütte
Claire Bayrasy.
Whakamana Whakaahua
Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy

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