Funaging Ko Te Rehitatanga O Te Karaehe Pai Mo Nga Kaumatua nā Ting-Han Chen

Ko te hoahoa Funaging Ko Te Rehitatanga O Te Karaehe Pai Mo Nga Kaumatua nā Ting-Han Chen he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakarōpū, Rautaki me te Ratonga.

RinoRatonga· 2023

Funaging Ko Te Rehitatanga O Te Karaehe Pai Mo Nga Kaumatua

nā Ting-Han Chen

Kiritaki: Play Design Lab

Kaitoa o te A' Design Award Rino i te Wāhanga Ratonga

85,769

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #145605

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Funaging Ko Te Rehitatanga O Te Karaehe Pai Mo Nga Kaumatua

Ko te FunAging he ratonga matauranga e whakarato ana i nga karaehe tono waea atamai hei tautoko me te whakamana i nga koroua. Ka tohatohahia nga korero o te akomanga ki nga kaumātua ma te Raina, he taupānga hapori rongonui i waenga i nga taangata pakeke o Taiwana. Heoi ano, he maha nga kaumātua e pa ana ki nga wero i te wa e ngana ana ki te rehita mo nga karaehe i runga i te Raina na te kore o te atanga e pai ana ki te kaiwhakamahi. Hei whakatika i tenei take, ka whakamahia e tenei kaupapa te whakaaro hoahoa ratonga e arotahi ana ki nga kaumatua ki te whakapai ake i te rehitatanga o te akomanga. Na roto i te whakahaere i te tātaritanga hoahoa tino, ka tautuhi me te whakatika i nga take wheako kaiwhakamahi (UX).

Te Whakamihi

Mō te A' Design Award Rino

Ko Funaging Ko Te Rehitatanga O Te Karaehe Pai Mo Nga Kaumatua te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Funaging Ko Te Rehitatanga O Te Karaehe Pai Mo Nga Kaumatua he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Funaging Ko Te Rehitatanga O Te Karaehe Pai Mo Nga Kaumatua mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Inenga & Pēketanga: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Tūtohu: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Hangarau Whakanao: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Wero Hoahoa: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Rangahau: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Whakaaweawe: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Roanga o te Kaupapa: The project started in June 2022 and finished in Dec 2022 in Taipei.
Rerenga Mahi: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.