Jamtland Ko Nga Tirohanga Whakatairanga nā Tom Linden and Vita Li

Ko te hoahoa Jamtland Ko Nga Tirohanga Whakatairanga nā Tom Linden and Vita Li he kaitoa whakahirahira o te 2023 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Whakairoiro Rorohiko, Tauira Āhua-Toru, Kiri me te Whakaata.

KouraWhakairoiro Rorohiko· 2023

Jamtland Ko Nga Tirohanga Whakatairanga

nā Tom Linden and Vita Li

Kiritaki: Visuals By Nor

Kaitoa o te A' Design Award Koura i te Wāhanga Whakairoiro Rorohiko

78,431

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #147285

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Jamtland Ko Nga Tirohanga Whakatairanga

I hiahia te kiritaki ki te whakaatu i to raatau hononga tohu ki nga taiao taiao o Jamtland, Sweden. I whakamahia e te umanga te whakatauira 3D me te tirohanga ki te hanga ano i nga momo tipu me nga koiora mai i te rohe. He nui te rangahau me te kohinga tohutoro i whakahaerehia e ratou hei whakarite i te whakaahuatanga tika o nga tipu me te whakauru i nga tae waitohu a te kiritaki hei papamuri. Ko te hua o nga whakaahuatanga i kaha te kawe i te aro o te kiritaki ki runga i nga tikanga maori, pumau tonu me o raatau hononga tata ki te taiao, ka taea e te kaimakitaki te hono i te raina hua me enei huanga pai.

Te Whakamihi

Mō te A' Design Award Koura

Ko Jamtland Ko Nga Tirohanga Whakatairanga te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Jamtland Ko Nga Tirohanga Whakatairanga he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Jamtland Ko Nga Tirohanga Whakatairanga i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project involved recreating various plant species and natural biomes from Jamtland, Sweden using 3D modeling and visualization. Six pictures showcase different local microbiomes, including the moss heather and other flora of the mountains and the ferns of the lowland forests. Extensive research and reference collection was conducted for the accurate depiction of the plant species, and the incorporation of the client's brand colors as a backdrop added an additional challenge to the project.
Inenga & Pēketanga: All the final images were rendered in 6000 pixels using Octane Renderer and no post production were made.
Tūtohu: 3d, 3d visualization, cosmetics, nature, beauty, product, houdini, octane
Hangarau Whakanao: For this project we used Houdini as the 3D package with which we modelled the various plants using procedural techniques allowing us to make various variations of each plant as well as composing the scenes. Additionally, we used Moi3D for modelling the products and utilized Octane Renderer to render the final images in high resolution.
Wero Hoahoa: This project presented several challenges, including the requirement to concisely summarize a local flora biome and it's distinct look in small compositions. Additionally, incorporating these compositions into the floating arrangements presented difficulties, particularly when incorporating water elements that needed to be anchored to the ground while still appearing to float. Furthermore, the inclusion of the brand's six colors as backgrounds added another layer of complexity to the project.
Rangahau: The research for this project primarily focused on gathering extensive information and images of the local flora and biomes in the specified region. Utilizing various online resources, including websites run by biologists in Sweden, we were able to compile a thorough collection of data and documentation. This information was organized and incorporated into a moodboard, serving as the foundation for the project.
Whakaaweawe: The client approached us with the desire to communicate their brand's close connection to the region of Jamtland and its natural surroundings. We proposed using a design language that incorporates floating compositions featuring the diverse biomes and flora of the region, with each product as the focal point. The client was pleased with this suggestion. During the project, we conducted extensive research and collected extensive reference material to allow us to capture the feeling of the region.
Roanga o te Kaupapa: The project started in the beginning of June 2022 in Gavle, Sweden and finished in July 2022.
Rerenga Mahi: It was crucial that the imagery used for the client's brand accurately reflected their focus on natural, sustainable practices and a close connection to nature. In order to effectively convey these values and create a sense of caring and calm nature within the viewer, it was important that the resulting imagery conveyed these themes. This allows the viewer to begin associating the product line with these positive attributes.
Ngā Mema o te Rōpū: Tom Linden
Vita Li