Ggaedok Waitohu Whakapapa mō ngā Rauemi Āwhina Ako nā Miraen Design Team

Ko te hoahoa Ggaedok Waitohu Whakapapa mō ngā Rauemi Āwhina Ako nā Miraen Design Team he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Mātauranga, Āwhina Whakaako me te Ihirangi Whakangungu.

HiriwaMātauranga· 2023

Ggaedok Waitohu Whakapapa mō ngā Rauemi Āwhina Ako

nā Miraen Design Team

Kiritaki: Mirae-N

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Mātauranga

616,219

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #148327

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Ggaedok Waitohu Whakapapa mō ngā Rauemi Āwhina Ako

Ko Ggaedok he tuakiri waitohu mō tētahi raupapa rauemi āwhina ako i te reo Kōrea. Ko te ingoa Ggaedok he kupu whakapoto nō te kīanga Kōrea Ggaewooja Dokhaeryuk, e pā ana ki te whakaoho i te māia me te mōhio ki te pānui. Ka whakakotahi te tohu i te ingoa me ngā tohu kōrero, i kōwhiria nā te mea he rite te āhua o aua tohu ki ngā orokati me ngā oropuare o te reo Kōrea. Ka whakamiramira ngā pēpa tae i ngā tae Pantone kua tīpakohia i ētahi wāhanga o ngā tohu kōrero, ā, mā te paninga kōhauhau ka nui ake tō rātou kitea. Ko ngā kiripuaki kua tāia ki te pukapuka kupu me te pukapuka mōhio ki te pānui ka whakahihiri i ngā ākonga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Ggaedok Waitohu Whakapapa mō ngā Rauemi Āwhina Ako te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Ggaedok Waitohu Whakapapa mō ngā Rauemi Āwhina Ako he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Ggaedok Waitohu Whakapapa mō ngā Rauemi Āwhina Ako he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Inenga & Pēketanga: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Tūtohu: Education, Print, Design, Branding
Hangarau Whakanao: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Wero Hoahoa: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Rangahau: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Whakaaweawe: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Roanga o te Kaupapa: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Rerenga Mahi: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Ngā Mema o te Rōpū: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works