Not Always Fun Ko Te Panui Panui nā Squared

Ko te hoahoa Not Always Fun Ko Te Panui Panui nā Squared he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Pāpori.

HiriwaPāpori· 2023

Not Always Fun Ko Te Panui Panui

nā Squared

Kiritaki: Squared

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Pāpori

1,259,695

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #150806

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Not Always Fun Ko Te Panui Panui

Ko te kaupapa whakatairanga e whai ana ki te whakanui i te maarama mo te mate Harlequin. He mate tenei e pa ana ki te punaha nerve autonomic me te kore o te werawera me te pupuhi o te kiri ki tetahi taha o te mata. I whakawhanakehia e te umanga etahi whakaahua ataata matua e ahu mai ana i runga i te whakakotahitanga o nga ahuatanga rereke o te harlequin e whai ana ki te whakamarama i te rereketanga i waenga i te ahua pukuhohe o te ahua me te mooni o te noho me te mate Harlequin, e whakanui ana i te hiahia kia nui ake te maarama me te mohio te huru.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Not Always Fun Ko Te Panui Panui te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Not Always Fun Ko Te Panui Panui he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Not Always Fun Ko Te Panui Panui he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Inenga & Pēketanga: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tūtohu: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Hangarau Whakanao: Meticulously crafted illustration is all it is used to achieve the final result.
Wero Hoahoa: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Rangahau: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Whakaaweawe: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Roanga o te Kaupapa: The project was developed during the first trimester of 2023.
Rerenga Mahi: This is not relevant to the category presented.
Ngā Mema o te Rōpū: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Whakamana Whakaahua: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared