Nexus Wheakoanga Waitohu ā-Wāhi nā Responsive Spaces

Ko te hoahoa Nexus Wheakoanga Waitohu ā-Wāhi nā Responsive Spaces he kaitoa whakahirahira o te 2025 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Atanga, Tauwhitiwhiti me te Wheako Kaiwhakamahi.

RinoAtanga· 2025

Nexus Wheakoanga Waitohu ā-Wāhi

nā Responsive Spaces

Kiritaki: DC Tower

Kaitoa o te A' Design Award Rino i te Wāhanga Atanga

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #162496

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Nexus Wheakoanga Waitohu ā-Wāhi

Kei te tūnga waenga i roto i te whare teitei rawa o Austria, ko te DC Tower o Vienna, i hangaia e Responsive Spaces tētahi wāhi waitohu hei wheako i ngā uara o te pourewa: Ko te Nexus he wāhi hei okioki, hei hono, hei hono anō hoki. Ka whakamahi tēnei whakatūnga pāpāho i te mōhiohio matihiko, te oro, me te rama hei kawe i ngā manuhiri ki tētahi haerenga kaha-tirohanga, ā, hei hono wairua i a rātou ki te wairua o te whare. Ko tētahi mata-pāhono pā tāpiri ka tukuna ngā manuhiri ki te tūhura i ngā mea katoa i runga i tō rātou ake. I te wā e whakaaturia ana te ihirangi matihiko, ka whakakīia te rūma e ngā tauira rama whakarite-tae, hāngai-wā hoki.

Te Whakamihi

Mō te A' Design Award Rino

Ko Nexus Wheakoanga Waitohu ā-Wāhi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Nexus Wheakoanga Waitohu ā-Wāhi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Nexus Wheakoanga Waitohu ā-Wāhi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Inenga & Pēketanga: The room as the size of approximately 3 meters in width and 12 meters in length
Tūtohu: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Hangarau Whakanao: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Wero Hoahoa: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Rangahau: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Whakaaweawe: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Roanga o te Kaupapa: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Rerenga Mahi: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Pātene: none
Ngā Mema o te Rōpū: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Whakamana Whakaahua: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ