Peke ki te ihirangi
King Mo Toa Whakapaipai nā Masato Kure

Ko te hoahoa King Mo Toa Whakapaipai nā Masato Kure he kaitoa whakahirahira o te 2025 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.


KouraRoto Whare· 2025

King Mo Toa Whakapaipai

nā Masato Kure

Kiritaki: King Mo

Kaitoa o te A' Design Award Koura i te Wāhanga Roto Whare

164,479

Ngā Tae

Te Hoahoa

Mō King Mo Toa Whakapaipai

He toa whakapaipai a King Mo e whakakotahi ana i ētahi waitohu whakapaipai maha ki roto i te wāhi kotahi. E ahu mai ana te hoahoa i te whakaaro o te whakaemi kōhatu utu nui. Ka hangaia te tuanui e ngā rākau rino mā kua whakaritea ki ngā ānau pāngarau, e hanga ana i tētahi tauira ahu-toru e āhua rerekē ana i ia koki tirohanga. He 80 mitamano te whānui o ia rākau, ā, kei roto i ia rākau ngā pūnaha rama me ngā pūnaha whakamākūkū ahi. I tau tohua ngā rākau, ā, i whakauruhia ki te raupapa tika, i te mea he rerekē ō rātou roa. E 1200 mita pūrua te rahi o te toa, ā, e tata ana ki te 500 mita pūrua he wāhi noho tahi.

Te Whakamihi

Mō te A' Design Award Koura

Ko King Mo Toa Whakapaipai te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko King Mo Toa Whakapaipai he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a King Mo Toa Whakapaipai i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
This jewelry boutique, a composite store gathering various jewelry brands, offers a space where the allure of gems and accessories shines. Inspired by the concept of an "accumulation of gems," the spatial design is crafted with a series of white rods, arranged along mathematical curves to form a structured, three-dimensional ceiling pattern. These rods create geometric shapes that change depending on the viewing angle, echoing the intricate play of light seen in the gems themselves.

The ceiling decoration resembles a collection of radiant gems, mirroring the jewelry’s sparkle and creating an extraordinary spatial experience. The boutique goes beyond being just a display space; it elevates each piece’s unique beauty, offering visitors an experience akin to walking through an art gallery, where the jewelry becomes an art form in its own right.
Inenga & Pēketanga
The total area of the store is 1200 square meters, with approximately 500 square meters allocated for common areas.
Tūtohu
Jewelry Showcase,Geometric,Organic
Hangarau Whakanao
To accommodate lighting and sprinkler systems within the white steel rods, each rod was designed with a diameter of 80mm. Since each rod varies in length, we created a ceiling panel with holes arranged according to a set pattern to facilitate efficient installation. Each rod was numbered, and installed in the ceiling one by one, following the numerical order. This method allowed us to accurately and effectively realize the complex design.
Wero Hoahoa
This store project encountered several challenges, such as the precise placement of steel rods based on mathematical curves, integrating facilities within these rods, and handling rods of varying lengths during installation. Calculating and arranging the rods was essential for creating the intended visual impact and dynamic space, requiring significant effort and precision. Furthermore, incorporating lighting and sprinkler systems within the 80mm diameter rods posed technical difficulties. Each rod needed to be individually numbered and installed according to the design plan, adding to the complexity. Despite these obstacles, the team found innovative solutions to harmonize aesthetics and functionality, ultimately providing visitors with an extraordinary spatial experience.
Rangahau
This store design centers on crafting an extraordinary space and a visually cohesive experience that highlights the uniqueness of each brand. The aim is to offer visitors a memorable shopping experience that goes beyond the typical retail environment. The design features white steel rods arranged in mathematical curves, creating complex and dynamic three-dimensional structures. This immersive environment makes visitors feel as if they are stepping into a space far removed from their everyday lives, transforming shopping into a special occasion.

As a composite store featuring various jewelry brands, the spatial design respects the identity of each brand while ensuring overall harmony and continuity. This allows customers to easily discern the characteristics of each brand while experiencing a unified aesthetic within the larger environment. The approach appeals to customers' emotions, fostering stronger emotional connections and encouraging purchase intent. In the competitive jewelry market, this design strategy establishes a distinctive position and lays the groundwork for building customer loyalty.
Whakaaweawe
The design concept centers around the 'accumulation of gems.' Attention is given to how necklaces and bracelets are composed of collections of small gems. The ceiling decoration represents the ensemble of countless gems emitting light, emulating the complex and beautiful reflections of light. In this space, visitors can appreciate the individuality of the accessories and the underlying design intentions.
Roanga o te Kaupapa
The project started in January 2023 and was completed in February 2024. The project is located on the third floor of the KING MO shopping mall in Nanjing, China.
Rerenga Mahi
The white rods, placed according to mathematical curves on the ceiling, begin to take on a slack-like shape as they spread from the central part of the store towards the periphery. This organic transformation is designed to gently envelop the surroundings of the store, enhancing its features while maintaining overall harmony.

In conjunction with each display inside the store, this design offers visitors a space that evokes the natural flow and rhythm of nature, providing not just a visual display of products but an experience that stimulates the senses.
Ngā Mema o te Rōpū
Masashi Ota
Yosuke Tsukamoto
Whakamana Whakaahua
Photo:ingallery

Kaitautoko

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