Ko te hoahoa Roots Pukapuka Iti nā Xun Zuo he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Tā me ngā Pāpāho Whakaputa.

ParahiTā· 2025

Roots Pukapuka Iti

nā Xun Zuo

Kiritaki: Xunzuodesign

Kaitoa o te A' Design Award Parahi i te Wāhanga Tā

52,303

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #172635

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Roots Pukapuka Iti

Ko tēnei whakaputanga whakawaihanga he mea hanga i ngā pukapuka iti, ia mea kua hangaia ki te reo tirohanga e whakaata ana i te tuakiri o ngā kaiwhakapūrākau. Kei te pokapū o ngā toa kōhī o New York, e hopukina ana te āhua o te whakatere a ngā manene hou i te hononga me te whai wāhi. Ko te hōputu tuitui me te hōputu pumahau e whakaara ana i te kore-pumau me te tōkeke kare-ā-roto. Mā ngā kōrero whaiaro, ka whakaaturia e te kaupapa te uara pāpori o ngā pakihi iti, ā, ka whakahuahia anōtia te hoahoa kare-ā-roto hei taputapu whakauru.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Roots Pukapuka Iti te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Roots Pukapuka Iti he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Roots Pukapuka Iti i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Inenga & Pēketanga: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Tūtohu: Zine, Book, Ethnographic Research, Branding, Customer Experience
Hangarau Whakanao: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Wero Hoahoa: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Rangahau: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Whakaaweawe: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Roanga o te Kaupapa: An ongoing project started in August 2022. The most recent update was in July 2024.
Rerenga Mahi: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.