Peke ki te ihirangi
Bank Julius Baer Mahi Matua: Koha Whakanui nā Rose Lee and Ernie Keung

Ko te hoahoa Bank Julius Baer Mahi Matua: Koha Whakanui nā Rose Lee and Ernie Keung he kaitoa whakahirahira o te 2026 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Taonga Koha.


KouraTaonga Koha· 2026

Bank Julius Baer Mahi Matua: Koha Whakanui

nā Rose Lee and Ernie Keung

Kiritaki: Count To Ten

Kaitoa o te A' Design Award Koura i te Wāhanga Taonga Koha

46,410

Ngā Tae

Te Hoahoa

Mō Bank Julius Baer Mahi Matua: Koha Whakanui

Kupu Pukapuka: I ahu mai i te pīkaokao me te kōtuku karauna whero, ka whakawhiti tēnei kohinga Tau Hou Hainamana whakawhāiti i ngā tohu whakahōnore e rua ki tētahi hoahoa kotahi. Kei roto i te kohinga he pēke tote taumata teitei me tōna twilly waitohu, he pēke iti, he pēkapeka whero kua whakaritea hei tito manu me te putiputi, me tētahi kāri panuku. Ko tētahi kōwhiri whakapaipai o te whero pumahara, te koura māmā, me te moire kikorangi māwhero e whakataurite ana i te hihiko hari me te mātauranga ngāwari, ka whakateitei i ngā taonga whaihua hei toi whakapaipai.

Te Whakamihi

Mō te A' Design Award Koura

Ko Bank Julius Baer Mahi Matua: Koha Whakanui te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Bank Julius Baer Mahi Matua: Koha Whakanui he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Bank Julius Baer Mahi Matua: Koha Whakanui i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
Inenga & Pēketanga
The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
Tūtohu
Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
Hangarau Whakanao
The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs
Wero Hoahoa
Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
Rangahau
Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
Whakaaweawe
Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
Roanga o te Kaupapa
January 2026 in Singapore and Hong Kong
Rerenga Mahi
The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
Pātene
Copyrights belong to Count To Ten
Ngā Mema o te Rōpū
Rose Lee
Ernie Keung
Irene Man
Whakamana Whakaahua
Count To Ten

Kaitautoko

Tūhuratia i Tua Atu o Designers.org

Kimihia ngā hua, ngā ratonga me ngā āheinga mai i ā mātou hoa whakatairanga.

E Tika Ana Kia Whakanuia Ngā Hoahoa Pai

Ko te A' Design Award he tohu ā-ao, he tohu whakawā mō te hoahoa pai. Whakaurua ki te A' Design Award kia whiwhi ai koe i te āheinga ki te mana tohu, te rongonui, te mana me te whakatairanga mō āu mahi. Tukuna tō mahi ki te A' Design Award kia whakataetae mō te tohu hirahira o te A' Design Prize.

Tukuna