Studds Accessories Ltd Whakahoahoa Papaaho nā Sameer Khosla

Ko te hoahoa Studds Accessories Ltd Whakahoahoa Papaaho nā Sameer Khosla he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

HiriwaRoto Whare· 2020

Studds Accessories Ltd Whakahoahoa Papaaho

nā Sameer Khosla

Kiritaki: Studds

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Roto Whare

38,649

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #88161

Tūhura Anō Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Studds Accessories Ltd Whakahoahoa Papaaho

Ko nga Studds Accessories Ltd te kaihanga o nga potae tauira-rua me nga taonga. Ko nga potae o nga kaihokohoko i hokona i roto i nga waahanga maha-waitohu. No reira, me matua hanga te tuakiri tohu e tika ana. Kua whakaarohia te toa o te Maakete, e whakaatu ana i nga paaharatanga auaha penei i te Tohu Motuhake o nga hua, nga whakaaturanga whakaaturanga pa mo nga paanui me nga miihini whakakoi potae me nga taonga aha atu. ki te taumata o muri.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Studds Accessories Ltd Whakahoahoa Papaaho te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Studds Accessories Ltd Whakahoahoa Papaaho he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Studds Accessories Ltd Whakahoahoa Papaaho he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project consists of design, digital planning integration and construction. The design essential task was to drive scalability without compromising on premium design feel. A single trade area was split into two parts STUDDS and SMK, interior areas were created to seek and improve the customer experience, majorly a physical and digital experience. Asia is a land of diversity therefore the key achievement was design adaptability to all kinds of geographies, markets and consumers.
Inenga & Pēketanga: The project covers a total of 600 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
Tūtohu: Retail Space, Interior Design, Interactive Design, Retail Interior Design, Retail Store Design
Hangarau Whakanao: With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for immersive product experience, an interactive touch table was introduced to reduce the inventory cost and helmet sanitizing machine for hygiene. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
Wero Hoahoa: The design studio was aware of the massive challenge of joining consumers belongs to masses and classes together under one roof. In the design process of directing, ratios, mixing, balancing and various design elements such as the grey facade, brand wall, cutting space, category, Stock Keeping Unit into right proportions were respected, and the right mix of mass & class was maintained very well all across.
Rangahau: Two-month detailed International research was conducted after the design brief, teams traveled to Malaysia, China, Thailand, Srilanka and India to develop a deeper understanding of consumer and market insights. In order to achieve the design into reality, various iterations were conducted on material selection and comparison. In the construction process, the design team joins with many parties, studies and discussions, so that the effect of the design scheme has been restored and landed well.
Whakaaweawe: The concept of this proposal is about to unify two brands together (Studds and SMK). Therefore Studds, the world's largest helmet manufacturer desired a global retail Identity. In phase one brand planned to rollout 100 stores in Asia with an average area of 600 to 1000 sq ft. The broad inspiration came from three words of the brand - legacy, comfort and safety. The layer of the same design skin was sketched across every inch of the store to achieve a unified design identity. The design allows for generating a large flow of consumers to have a better experience. Yet a futuristic design for both consumer segments masses and classes.
Roanga o te Kaupapa: The project started in 10/09/2018 and finished in 07/03/2019 at 1 Mahant Laxman Dass Road- Dehradun, Uttrakhand, Dehradun 248001 IN
Rerenga Mahi: 1.Prototyping was the foundation step for each production process.
2. Defining the lighting in store ambience in relation to product - This balance was highly critical.
3.Using the actual Studds Factory Manufacturing Process and transforming it into retail design was highly challenging while executing various brand touch points e.g Main glass facia shows the product explode view of helmet. Main door handle of the store was a HELMET itself.
Pātene: We assure, post COVID19 lockdown we will apply for design copyrights. In order to assure the authenticity of this project, we have enclosed the No Objection Certificate from client and Project Contract documents in the licences. Please find the documents.
Ngā Mema o te Rōpū: Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar
Whakamana Whakaahua: Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2019.