Yum Rob Roto o te Wharekai nā Zhidong Du

Ko te hoahoa Yum Rob Roto o te Wharekai nā Zhidong Du he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

HiriwaRoto Whare· 2020

Yum Rob Roto o te Wharekai

nā Zhidong Du

Kiritaki: MET Creative Brand

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Roto Whare

33,260

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #95774

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Yum Rob Roto o te Wharekai

Ko Yum Rob he wharekai atamai kaupapa kei te tāone o Hengshui. E 450 mita pūrua te whānui o te roto, ā, e whai ana i te āhua hou me te māmā. Ko te tomokanga e whakamahi ana i te aha porowhita i tangohia mai i te āhua karetao o te waitohu, ā, kua tākuputia ki te maitai kore waikura whakaata. Ko ngā mata whakaata kei ngā taha e toru o te ara o roto ka waihanga i tētahi ara whakauru. Ko ngā rārangi rama tae me ngā rama muka whatu kei runga i te tuanui ka hanga i te āhua ā-tirohanga. He nohoanga hikoi tō te wāhi tatari e ārahi ana i te nekehanga me te whakauru mai i ngā manuhiri maha ake. Ko tētahi whakaaturanga whakaata whānui te whakaoti i te taiao kai.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Yum Rob Roto o te Wharekai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Yum Rob Roto o te Wharekai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Yum Rob Roto o te Wharekai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Inenga & Pēketanga: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Tūtohu: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Hangarau Whakanao: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Wero Hoahoa: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Rangahau: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Whakaaweawe: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Roanga o te Kaupapa: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Rerenga Mahi: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Pātene: Copyrights belong to Zhidong Du, 2019.
Ngā Mema o te Rōpū: Zhidong Du
Ailing Xu
Whakamana Whakaahua: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.