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Ciroc White Grape Vodka Primary Function: Tā Whakaputa Whakakētanga Putanga Iti nā Pierre Delebois - forceMAJEURE Design

Ko te hoahoa Ciroc White Grape Vodka Primary Function: Tā Whakaputa Whakakētanga Putanga Iti nā Pierre Delebois - forceMAJEURE Design he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Putanga Motuhake me te Hoahoa Ritenga.


HiriwaPutanga Motuhake· 2020

Ciroc White Grape Vodka Primary Function: Tā Whakaputa Whakakētanga Putanga Iti

nā Pierre Delebois - forceMAJEURE Design

Kiritaki: Diageo

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Putanga Motuhake

38,518

Ngā Tae

Te Hoahoa

Mō Ciroc White Grape Vodka Primary Function: Tā Whakaputa Whakakētanga Putanga Iti

Book Text: Ko Ciroc White Grape he hoahoa pātara putanga iti i hangaia mō te whakauru reka o te wā hararei. Ka tango te rautaki ataata i ngā tohu mai i te champagne me ngā karepe mā. Kua whakaotihia te pātara ki tētahi tae koura ngāwari i whakawhanakehia hei tae ritenga. Ka noho te pōro Ciroc puāwaitanga ki te tihi o te pātara ki te koura whakawhakapaipai whakawhakakonganga. Ka puta tētahi paraihe mātā tikaokao me te whakaotinga whakakanapa koura ki te pito o raro o te pātara. He hari, he ātaahua te pānga koura tae-ki-runga-tae. Ko te pātara 750 ml e whakaarohia ana hei koha wā.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Ciroc White Grape Vodka Primary Function: Tā Whakaputa Whakakētanga Putanga Iti te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Ciroc White Grape Vodka Primary Function: Tā Whakaputa Whakakētanga Putanga Iti he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Ciroc White Grape Vodka Primary Function: Tā Whakaputa Whakakētanga Putanga Iti he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
forceMAJEURE was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform.

Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury.
Inenga & Pēketanga
Bottle: 750 ml
Tūtohu
#limitededition, #packaging, #packagedesign, #clearspirits, #vodka, #Ciroc, #holiday
Hangarau Whakanao
forceMAJEURE's production team developed a custom gold color for this bottle, and re-envisioned Ciroc’s iconic “orb” in a metallized polished gold that pairs with the custom bottle color, to create a golden tone-on-tone effect that is celebratory, festive and elegant.
Whakaaweawe
The forceMAJEURE team was inspired by the classic golds and silvers used in festive décor to create a beautiful giftable bottle that stands out from other holiday limited editions. We also took cues from champagne and white grapes to find the perfect, luxurious gold colors for the bottle and the signature rooster medaillion that adorns the bottom of the bottle.
Ngā Mema o te Rōpū
Pierre Delebois, Strategy and Creative Director
Grace Kao, Senior Designer
Linda Tseng, Production Director
Whakamana Whakaahua
Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio

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