Pure Green Identitas Visual dek Xinqi Liu adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2020 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
BasiGrafik· 2020
Pure Green Identitas Visual
dek Xinqi Liu
Klien: MET Creative Brand
Pamenang A' Design Award Basi dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #100488Desain
Tantang Pure Green Identitas Visual
Pure Green marupokan identitas visual untuak sabuah merek restoran hotpot di Chongqing. Warna hijau dari lado sagi sagar hotpot digunoan sabagai warna merek, sebagai kontras jo warna merah nan lazim di pasar lokal. Sebuah gambar karakter banamo Mobee mambantuak simbol utamo dari identitas ko. Mobee manggabuangkan unsur lingkaran positif jo unsur silang negatif. Kepiang mahjong manggantian fitur wajah untuak mangungkapkan kamandirian, misteri, sarato vitalitas. Simbol merek ko diaplikasikan ka babagai bantuak jo media, jo tujuan mandakekkan merek ko ka konsumen mudo.
Pangakuan
Tantang A' Design Award Basi
Pure Green Identitas Visual adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Pure Green Identitas Visual dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Pure Green Identitas Visual dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
- Dimensi & Kemasan
- The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
- Tag
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
- Teknologi Produksi
- The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
- Tantangan Desain
- The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
- Penelitian
- In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
- Inspirasi
- The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
- Durasi Proyek
- The project started in July 2019 in Chongqing and finished in December in Chongqing.
- Alua Operasi
- Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
- Paten
- Copyrights belong to Xinqi Liu, 2019.
- Anggota Tim
- Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang - Kredit Gambar
- Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.
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