Fido Dido House by 7UP Free Instalasi Merek Eksperiensial dek PepsiCo Design and Innovation

Fido Dido House by 7UP Free Instalasi Merek Eksperiensial dek PepsiCo Design and Innovation adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Acara.

GangsaAcara· 2020

Fido Dido House by 7UP Free Instalasi Merek Eksperiensial

dek PepsiCo Design and Innovation

Klien: PepsiCo Design and Innovation

Pamenang A' Design Award Gangsa dalam Kategori Acara

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #100578

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Tantang Fido Dido House by 7UP Free Instalasi Merek Eksperiensial

Fido Dido House adolah instalasi merek nan diadokan duo hari di Covent Garden, London. Rancangan ko manarjamahkan dunia duo dimensi hitam putiah dari karakter Fido Dido manjadi ruang tigo dimensi. Pangunjuang bagarak malalui babagai kawasan bertema, termasuak lamari nan barisi busana ikonik sarato dapur nan dilangkoki jo Fido Flakes. Fitur lainnyo termasuak ruang pendingin ala kulkas, ayunan untuak baristirahaik, dindiang doodle interaktif, musik nan tanang, sarato sesi mancubo produk. Suasano multi-indera iko mangajak pangunjuang untuak basantai sambia manjadikan pasan kampanye tu hiduik sacaro nyato.

Pangakuan

Tantang A' Design Award Gangsa

Fido Dido House by 7UP Free Instalasi Merek Eksperiensial adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Fido Dido House by 7UP Free Instalasi Merek Eksperiensial dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Fido Dido House by 7UP Free Instalasi Merek Eksperiensial mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

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Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspirasi: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

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