Yuyuan Road Baijiu Kamasan Minuman Baralkohol dek Wen Liu and Xuedan Diao

Yuyuan Road Baijiu Kamasan Minuman Baralkohol dek Wen Liu and Xuedan Diao adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2020

Yuyuan Road Baijiu Kamasan Minuman Baralkohol

dek Wen Liu and Xuedan Diao

Klien: Zhiyu Department (Shanghai) co. Ltd

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

18,077

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #102183

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Yuyuan Road Baijiu Kamasan Minuman Baralkohol

Yuyuan Road Baijiu marupokan desain kamasan untuak minuman baralkohol Cino nan diprodusi di kota Maotai, provinsi Guizhou. Desain iko diilhami dek Yuyuan Road, sabuah jalan basajarah di Shanghai, sarato jo bangunan utamo nan tadapek di jalan tasabuik. Logo manampilkan unsur dari Paramount, sabuah bangunan bersejarah nan manjadi simbol budayo Shanghai. Kotak lua dibuek dari plastik daua ulang, botol tabuek dari keramik jo cat semprot ameh, sadangkan tutuiknyo tabuek dari plastik. Ukuran kotak iyolah 100 x 100 x 290 milimeter. Kamasan iko batujuan untuak manyampaikan budayo Shanghai kapado konsumen.

Pangakuan

Tantang A' Design Award Gangsa

Yuyuan Road Baijiu Kamasan Minuman Baralkohol adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Yuyuan Road Baijiu Kamasan Minuman Baralkohol dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Yuyuan Road Baijiu Kamasan Minuman Baralkohol mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Dimensi & Kemasan: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Tag: Shanghai, Yuyuan Road, History, Street, Building
Teknologi Produksi: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Tantangan Desain: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Penelitian: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspirasi: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Durasi Proyek: The project started in November 2018 and finished in September 2019 in Shenzhen.
Alua Operasi: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Anggota Tim: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Kredit Gambar: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019